Life, 1926-12-23 · page 27 of 37
Life — December 23, 1926 — page 27: what you’re looking at
What you’re looking at
This page is primarily a **book review column** ("Among the New Books") alongside a **banking advertisement** for Guaranty Trust Company. The review section lists contemporary 1920s publications with brief, often witty commentary—including crossword puzzles, Civil War histories, and works by literary figures like Bret Harte and Mark Twain. A small joke at the bottom ("Sold!") depicts a car salesman's pitch to a woman driver, playing on period gender stereotypes about women drivers and automotive sales tactics. The larger advertisement tells a business success story: an American customer conducting a £200,000 transaction in London fell ill with only 30 minutes before his purchase options expired. Guaranty Trust's London branch acted quickly to resolve the crisis. The testimonial emphasizes the bank's understanding of "American methods" and its international reach across six European cities—positioning the bank as essential for American importers/exporters conducting foreign business. This is straightforward commercial content reflecting 1920s international finance and transatlantic business concerns.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Among the New Books A Rude Book. By “Tell” (Edwin alen Mitchell, Hartford). i- catur with lampoon verse attachments, of British celebrities, supposedly done by a leading British artist. Limited edition. Vrouw Knickerbocker. By Maude St t Welch (Dorrance). The story oklyn; and you'll be surprised how interesting it is. The Cross Word Puzzle Book. Sixth Series (Simon & Schuster). Fifty n puzzles in the old manner, and five in the newer diagramless form. The Life and Times of Martha Hepplethwaite By Frank Sullivan Considerable life, nt ng newspaper man of our day. "Stock Market Quotations. By Soph- ia Tibbs. Edited by Leonard Hatch A take-off on the kind of which is published by Sherman and French, rural newspapers, ete., and which, even when genuine, is not side-splitting. Fantomas Captured. By Marcel Allain (David McKay). For those who | stories. Highways and Byways of the Civil War. By Clarence Edward Macartney (Dorrance). Human-interest stories of greatest battles of the Civil gainst an authenticated histori- ca il background. Stories in Stone. By Willis T. Lee (D. Van Nostrand Co.). Romances of te ks as they are written for a Gov- nment geologist. “Oddly Enough. By David McCord a rn & Thomas), Another writer goes in for “the philosophical sug- gestiveness of trivia” publishes his papers. The Man Who Understood Women. Conrad in Quest of His Youth. By Leonard Merrick (Dutton). Two of splendid writer’s best works in gift tion Sketches of the Sixties. By Bret Harte and Mark Twain (John Howell, San Francisco). Forgotten material col- lected from the days when the famous pair wrote for the Californian, Walter Camp. By Harford Powel, Jr. (Little, Brown). The career of the father of American football. nee Vagabond Duchess. By Cyril lughes Hartmann (Dutton). All about ench charmer who was sent to to cut out the Duchess of Ports- h with Charles IT Understanding Ourselves. (Boni & right.) A discourse by Harold Dear- on the fine art of happiness. They Do Not! By Colin Clements (Small, Maynard). A lame and halt follower of “Gentlemen Prefer ‘The Dark Dawn. By Martha Os- tenso (Dodd, Mcad). More farm life on the prairies of our great Northwest. Smith Everlasting. By Dillwyn Par- (Harper). The intimate tale of a Smith family told as lightly as possible. Hiawatta wit No Odder Pomes. By Milt Gross (Doran). If you like that sort of thing, and by this time you should cers aaialy know what it is. Tish Plays the Game. By Mary Roberts Rinehart (Doran). The later adventures of one of my favorite hero- ine Bok. Sold! HIS is a wonderful buy for a woman driver,” remarked the Super-salesman. ‘We give an extra set of fenders with every car.” DOES BANKING SERVICE MEAN BUSINESS SERVICE TO YOU? “The Options Had Thirty Minutes To Run” E of our custom- ers who had gone to London to complete a £200,000 transaction, [Pepe uee Ceara for which the Guaranty had established a credit, suddenly fell ill. His pur- chase options had about thirty minutes to run, and prices on the goods were advancing hourly. The officers of one of our London branches, through quick action, enabled our customer to accomplish his object. In appreciation, the client wrote: “There ts a great advantage to Americans doing foreign business through bankers who know American methods. Your London people appreciate this keenly, and what is more, they make tt count.” The American importer or exporter can be assured of efficient ,codperation through our branches located in six important European cities. He has the added assurance that he is in the hands of his friends and that friendly service and counsel are his to command at all times. Guaranty Trust Company of New York 140 Broadway LONDON PARIS BRUSSELS LIVERPOOL HAVRE ANTWERP one of-three offices in London comicbooks.com