Life, 1926-12-09 · page 3 of 45
Life — December 9, 1926 — page 3: what you’re looking at
What you’re looking at
This is primarily a **Hupmobile automobile advertisement**, not political satire. The page depicts two elegantly dressed figures (a woman in a light dress and hat, a man in formal attire) dining outdoors with cocktails, with a Hupmobile automobile visible in the background. The ad's humor is social/aspirational rather than political: it suggests that only one car—"a costly Italian straight eight"—can match the sophistication of the scene depicted. The text emphasizes luxury features (beauty, color options, enclosed and open bodies) and pricing ($1,945-$2,595 F.O.B. Detroit). This reflects 1920s advertising strategy: associating automobiles with wealth, elegance, and refined leisure to appeal to affluent consumers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Lile HUPMODIL ONLY ONE CAR = AND THAT A COSTLY TALIAN STRAIGHT EIGHT - CAN COMPARE WITH THE ALPMOBILE EIGHT. ACCORDING TO THE OPINION OF ENGINEERING AUTHORITIES WHOSE BUSINESS TT IS TO KNOW ALLABOUT ALL CARS BEAUTY, COLOR OPTIONS. LUXURY. IN. NINE ENCLOSED AND OPEN RODIES.19-F5 TO 12595 F.0.B8. DETROIT, PLUS REVENUE TAX comicbooks.com