Life, 1926-12-09 · page 2 of 45
Life — December 9, 1926 — page 2: what you’re looking at
What you’re looking at
This is **not a cartoon or satire page** — it's a vintage advertisement for Sheaffer's fountain pens and pencils, likely from the 1920s-1930s based on the styling and prices ($3.75-$8.75). The page displays five different Sheaffer pen models (Jade 45 Special, Student Special, Jade Lifetime, Titan Lifetime, Lady Lifetime) and a desk set, arranged around decorative Art Deco borders. The advertising copy frames these writing instruments as ideal Christmas gifts, claiming Sheaffer pens are "remarkable performers" and that "there is a Sheaffer pen and pencil for every writing need." The text emphasizes the fountain pen desk set's popularity with consumers. This is straightforward product advertising with no political or satirical content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Student Special 5 Lifetime $3.75 , i $3.75 Lifetime Desk Set No. 13 $15.00 Original The fountain pen desk set idea was a Sheaffer inspiration. It has swept the country in a large way, because the desk set was a greatly needed thing. Our dealers carry an attractive assortment of them, for the home desks of women, for the office desks of men. With Lifetime® fountain pens, they sell everywhere from $10 upwards. For your Christmas $ivin}, we here illustrate some outstanding, individuals of a brilliant group, all remarkable performers. There is a Sheaffer pen and pencil for every writin} need. SHEAFFER'S PENS*> PENCILS: SKR W.A.SHEAFFER PEN COMPANY - FORT MADISON, IOWA LONDON OFFICE 199 REGENT STREET comicbooks.com