Life, 1926-11-11 · page 5 of 45
Life — November 11, 1926 — page 5: what you’re looking at
What you’re looking at
This is a **Frigidaire refrigerator advertisement**, not satire or political commentary. The page uses a rhetorical strategy common in early 20th-century advertising: it poses questions to consumers ("When you buy an electric refrigerator ask these questions") about reliability and economy, then answers them by promoting Frigidaire as a General Motors product. The ad claims Frigidaire dominates the market ("More Frigidaires are in use today than all other makes combined") and emphasizes affordability ($325 f.o.b. Dayton, with payment plans available). The photograph shows a family using the Model M-5-2 refrigerator in a domestic kitchen setting—typical aspirational advertising imagery for the era depicting modern convenience and family life.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
HEN you buy an electric refrigerator ask these questions: Is the organization that builds it permanent and reliable? Are its dependability and econ- omy thoroughly established? ra Frigidaire is a product of General Motors. More Frigidaires are in use today than all other makes of electric refrigerators combined. rd Peer = Z FRIGIDAIRE offers more value for the price than any other electric refrigerator. For example, Model M-5-2, illustrated at the right, has over five cubic feet of food storage capacity. The cooling mechanism has sufficient extra capacity to freeze ice quickly on the hottest of days. It is quiet and economical in operation. It has the absolute dependability of all Frigidaires, The thoroughly insulated metal cabinet is beautifully finshed inside and outside in gleaming white, and the price is only $225 f..0. b. Dayton. All Frigid- aires for household or commercial use may be pur- chased on the General Motors deferred payment plan. A copy of the Frigidaire Catalog may be had on request by addressing Frigidaire Corporation, Dayton, () ) Qo Ohio, or at any sales office. i i aire f —————_—_—_—e PRODUCT GENERAL MOTORS comicbooks.com