Life — November 11, 1926 — page 5: what you’re looking at

What you’re looking at

This is a **Frigidaire refrigerator advertisement**, not satire or political commentary. The page uses a rhetorical strategy common in early 20th-century advertising: it poses questions to consumers ("When you buy an electric refrigerator ask these questions") about reliability and economy, then answers them by promoting Frigidaire as a General Motors product. The ad claims Frigidaire dominates the market ("More Frigidaires are in use today than all other makes combined") and emphasizes affordability ($325 f.o.b. Dayton, with payment plans available). The photograph shows a family using the Model M-5-2 refrigerator in a domestic kitchen setting—typical aspirational advertising imagery for the era depicting modern convenience and family life.