Life, 1926-11-11 · page 4 of 45
Life — November 11, 1926 — page 4: what you’re looking at
What you’re looking at
This page contains **two distinct items**: a pearl necklace advertisement (left) and literary content (right). The **advertisement** promotes the "Add-a-Pearl" necklace concept—a marketing strategy where parents gift a child a strand of pearls, then add pearls annually. The pitch targets gift-giving occasions across the child's life, culminating in her wearing it as a mature woman. This reflects 1920s consumer culture and the advertising industry's growing sophistication in creating long-term brand loyalty. The **right column** features "The Three Witches Entertain"—a Shakespearean parody (the witches reference *Macbeth*) reimagined for humorous Halloween entertainment. Below is a satirical piece on "Married Couples" by Donald Bachart, cataloging mundane domestic scenarios in comedic shorthand—typical *Life* magazine social satire of the era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
This Chritmas ~ Sart an Cdd-a-hear2 necklace for her LOrNUING ORIENTAL PEARLS ) ICTURE your little girl’s delight this Christmas—when you present her with asmall strand of beautiful genuine pearls. Then look farther ahead and see her in young womanhood—the proud possessor of a mag- nificent pearl necklace. This is the Add-a-Pearl idea. Each year, on gift occasions, you or others, add new pearls to the string. It grows more precious with time. Make your litle girl happy—at Christmas. Correspondence invited from Dealers only Buy additional pearls for your Add-a-Pearl Foote on this card. It guarantees perfection. THE ADD-A-PEARL CO. 108 North State Street, Chicago The Three Witches Entertain Scene: A blasted subway ezcara- tion. Thunder and lightning; in fact, the usual 1926 weather. Enter three Witches. IRST WITCH: “When shall we three mect again, In thunder, lightning, or in rain?” Seconn Witcu: Next week-end, probably. ; Tuirp Witcu: As well remain in town and throw a party. Finst Wire: Nothing like a good hurlyburly now and then. Seconp Wircn: 'Tis well, weird sisters. Let us give a Halloween Affair. Timp Witcu: What can we do best to annoy the guests? First Witcu: How about souring the cream? Seconp Witcu: Old stuff. Far better serve some good rich pumpkin pie. Tuirp Witcu: Nay, nay. A brew, a brew! First Witcn: In sooth. Some of the stuff we cooked up once for Mac? Seconp Witcu: “Scale of dragon, tooth of wolf, Witches’ mummy, maw and gulf Of the ravin’d salt sea shark, Root of hemlock digg’d i’ the dark.” Tump Witcu: And now how name it? All together, girls! Act Turee Witcues: SYNTHETIC GIN! (The three Witches make the brew and sample it. Exeunt.) Fairfax Downey. Married Couples MaArRIED couples who have lived together twenty years without a cross word...married couples who quarrel on their honey- moons...marricd couples who spoon in the movics...married couples who spoon in the park. ..married couples with seven kiddi ried couples with no kiddi ried couples who hire detectives... married couples who make the best of it...married couples who marry young. ..married couples who wait too long...married couples who write joint articles for the syndi- cates telling how happy they are... married couples who write for the syndicates telling how their spouses ruined their lives. ..married couples who tour Europe together. ..married couples who never leave the house together...married couples who cheat...marricd couples who wish they weren't. ..married couples. Donald Bachart. A LUMP sum—the phrenologist’s little fee. LIFE: Published We by Life Pub. Co., 598 Madison Ave., New York, N.Y. Subseription, $5.00. Vol. 88. No. 2297. Nov. 11, 1926. Entered as 2nd Clas Matter, June 1883, at New York Post OfSce, under act of March 3. 1879. Printed ia U.8. A. Batered a Zad Class Matter at the Dept. Canada. Copyright, 1926, LIFE, in U.S, England soe ah Pomonioas comicbooks.com