Life, 1926-11-11 · page 6 of 45
Life — November 11, 1926 — page 6: what you’re looking at
What you’re looking at
This page is **primarily advertising, not satire or editorial content**. It's a Chrysler Motor Company advertisement for the new "70" model, which according to the fine print means "miles per hour." The ad emphasizes the car's design innovations—more comfortable bodies, refined controls, better lighting, and color combinations—positioning it as a significant advancement in automotive engineering. The single image shows the Chrysler "70" sedan with passengers, rendered in a professional illustration style typical of 1920s advertising. There is **no political cartoon or satire present**. This is straightforward commercial promotion highlighting product features and competitive pricing, reflecting how Life magazine balanced editorial content with paid advertising revenue.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
TURNING POINT. IN MOTOR CAR DESIGN The new, finer Chrysler “70” is a turning point in motor car body design —forecasting the new vogue in motoring for years to come. Itsimportance to greater beauty and greater comfort ranks with Chrysler’s supreme contribu- tion to speed, power, safety and long life. It is a car whose fresh, new beauty ignorestheacceptedand strikes out an even more pro- nounced Chrysler leadership. Newer, more exquisitely grace- ful bodies of exclusive Chry- sler design—newer, more distinctive silhouette—newer luxury of comfort—newer, greater ridingease—newer rich- ness of upholstery — newer, finer hardware and fittings — newer refinements in controls and lighting—newer, more at- tractive color blendings far in advance of current harmonies. And with this newer appear- ance the new, finer Chrysler “70” offers the proved superi- ority of performance, depend- ability, economy and long life which are Chrysler. For it is basically the same Chrysler “70” chassis, save for valuable refinements, which is more emphatically than ever years ahead of contemporary achievement. RUGGE Prices of the New “70” Are Radically Lower Notwithstanding the greater beauty and comfort of the new, finer Chrysler “70”, and the advancements and refine- ments—resulting from Chrysler's unique plan of Quality Standardiza- tion—which greatly enhance the“70’s” quality and value, prices have been radically lowered as follows:— New Prices Old Prices Savings Roadster... $1495 $1525. $30 Brougham . . . = 1525 1745 Royal Coupe. . 1545 Royal Sedan . . = 1595 Crown Sedan. . 1795 100 Phaeton, $1395 Sport Phaeton, $1495 Alllprices f..0.b. Detvoit, subject to current Federal excise tox, CHRYSLER SALES CORPORATION DETROIT, MICH. CHRYSLER CORPORATION OF CANADA, LIMITED, WINDSOR, ONTARIO CHRYSLER MODEL NUMBERS MEAN MILES PER HOUR &_ comicbooks.com