Life, 1926-09-30 · page 35 of 36
Life — September 30, 1926 — page 35: what you’re looking at
What you’re looking at
This is a **cigarette advertisement** for Herbert Tareyton brand, not political satire. The image shows two well-dressed men (appearing to be wealthy gentlemen or aristocrats, based on their formal attire and top hats) observing polo players on horseback—a sport associated with the upper class. The ad's appeal is **aspirational**: by smoking Tareyton cigarettes, ordinary consumers could associate themselves with the refined leisure and status of wealthy polo enthusiasts. The tagline "There's something about them you'll like" uses vague but appealing language typical of early 20th-century tobacco marketing. The cigarette pack shown features "Import and Export" branding, suggesting premium quality and international sophistication—another status marker designed to attract buyers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Have you tried that Extraordinary Cigarette ‘ } $ } } } i } } 1 | } 1 | 1 | i } | “Theres something about them you'l like” comicbooks.com