Life, 1926-09-30 · page 36 of 36
Life — September 30, 1926 — page 36: what you’re looking at
What you’re looking at
This is a **Camel cigarette advertisement**, not political satire. The page depicts three well-dressed figures enjoying an autumn outing—likely representing leisure-class recreation with "gay companions" sauntering through fields. The text romanticizes "Indian summer" and countryside pleasures ("coach and four," hunting horns) as the ideal setting for smoking. The ad employs nostalgic imagery and aspirational lifestyle marketing: smoking Camels is positioned as essential to a complete, joyous life. It emphasizes product superiority (Turkish and Domestic tobaccos, French paper, "expert blenders"). **For modern readers:** This represents pre-regulation cigarette advertising that freely linked smoking to social status, romantic moments, and lifestyle satisfaction—tactics now banned. The "Indian summer" framing uses seasonal leisure to normalize casual smoking in everyday contexts. The copyright date (©1926) places this during peak cigarette marketing before health warnings existed.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
When Indian summer days are come—and with gay companions you saunter over the friendly fields —have a Camel! No other cigarette in the world is like Camels. Camels contain the choicest Turkish and Domestic tobaccos. The Camel blend is the triumph of expert blenders. Even the Camel cigarette paper is the finest—made especially in France. Into this one brand of ciga- rettes is concentrated the experience and skill of the largest tobacco organization in the world. WHEN Indian summer days are here. And the smoky haze lies over the fields. When the merry notes of the horn, sounding after the coach and four, remind you of other days —have a Camel! For life is never so com- plete, so joyous as when a lighted Camel sends up its fragrant smoke. On city street or country road, in any season of the year, no other cigarette was ever so tich and fragrant—so smooth and mellowy mild. When you become a Camel smoker, there’s no end to your enjoyment, for they never tire the taste. You'll never get choicer tobaccos, more superbly blended, than you get in Camels, So, this perfect autumn day as your trail leads over the fields or along the turn- ing road— Have a Camel! Our highest do not yet quality, i comicbooks.com