Life, 1926-09-30 · page 34 of 36
Life — September 30, 1926 — page 34: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. It features a **Mennen Shaving Cream advertisement** occupying the left column, with the main pitch delivered by a man holding a pie chart showing a tiny slice labeled "1/3¢"—visualizing the claimed cost-per-shave. The ad's humor is gentle commercial persuasion: the salesman (identified as "John Henny, Coffeeman Salesman") argues that expensive products are cheapest long-term. He claims Mennen's special "Dermutation" beard-softening formula makes one tube last five months of daily use, reducing cost to one-third cent per shave. The right side contains **Life's Fresh Air Fund** donations (a charitable cause), plus advertisements for **Forhan's toothpaste** and **Harper's Magazine**. The satire is minimal—just the gentle irony of a coffee salesman hawking shaving cream by mathematics rather than vanity. This reflects early-20th-century advertising's shift toward rational, scientific sales appeals.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Life Mennen costs only ¥ cent a shave All my life I've found that the best usually turns out actually to be the cheapest. I mean that literally—in the dollars and cents meaning of the word. Take Mennen Shaving Cream. Aside from any other arguments, a Mennen shave costs you only { of a cent. At the rate of 4 inch per shave—which is plenty when you use Mennen—you get five months’ supply of daily, full-size, satisfactory latherings out of the big $0-cent tube. That is, unless “you and yours” use it for shampooing, as thou- sands do, “How come?” you say, “I can’t make any other kind I've tried last for five months.” The answer is right in Dermutation—the Mennen process of absolute beard-softening. I can’t give you the scientific formula for this famous process, because it’s a secret. ButI can tell you that it’s such a remarkable concentration of pure, down-right beard- softening qualities that just a very little bit on your brush gives you the most wonderful, firm lather you ever built. Use all the water you can—hot or cold, hard or soft—that little sliver of cream will hold plenty. Lathers up into a big, moun- tainous bank which positively won't dry on your face and which reduces the stiffest, wiriest whiskers to abject surrender in just about record time. The other economies just follow naturally. For instance, your razor blades last longer— they only have to work half as hard, You save at least five minutes in time over an ordinary shave, You save your skin, keep- ing it clean and clear. And the invariable cheerful disposition that accompanies the Mennen shave is an economy priceless be- yond words. ‘Try Mennen Shaving Cream and check up on yourself. s ton Heng, (COfeanes Salesman) And while you're about it, tell the druggist to slip S0-cent tube of Mennen Skin Balm. A rare aving treat—cocling, refreshing, astrin- gent, antiseptic. Absorbedin halfa minute. Heals up little cuts and scratches. Tones upthe skin. And Talcum for Men—25 cents for a big tin. Tinted to your skin—doesn't show. A little flick over edarea absorbs moisture—protects against the weather—gives you a well-groomed appearance. MSNNSN SHAVING CREAM Lire’s Fresh Air Fund (Continued from page 31) Hope Mathewson, New York... arblebead, Ma $10.00 40.00 6.0) 4.00 10.00 25.00 10.00 25.00 20.00 10.00 adena, Calif. D. H., Los Angeles jolla, Jones, Toledo, ‘0 Mrs. O. Will, Bismarck, Mr. and Mrs. FJ L. Couch, Mass. Ss Shirley Grunthal, Jacksonville, Fla: 5.00 Hal Price, Jr., Lansdowne, Pa.. 10.00 Mrs. Ray J. Safford, Camden, Me. $.00 John Wittorf, Tuolimne, Calif. . 100 Mrs. Howard r, New York, 10.00 Mrs. ALK. Smale, Los Ang: 10.0) Mrs. A.M. K, Scott, New York. 5.00 Dr. A.M.” Alien, Cleveland. ...22.1 5.00 Raiph ‘C. Coxbead, New York. 5.00 Watson H. Caldwell, Brooklyn. 20.00 ¢ tia B. Hussey, East Orar 10.09 20.00 10.00 20.00 eeigbeces ss 10.00 Hi. “Jones, Ota Forge, NOY 25.00 Mrs. Cl Lo Laws, Watsonvilie, Calif 20:00 Henry W. Gillett, New York 5.00 Betty Woodritf, Irvington, N 2.00 HR. GC. Los’ Angeles. - 10.00 Helen E." Miner, Yankto ‘ 5.00 Althea Guild, Brooklyn, c 3.00 ra J. Snyder, Pebh x 10.00 Janet D. Reid, Pittsburgiy:--« $.00 Mrs. Margaret’ T. Reid, Pittsburgh. 500 tra Welsh, Philadelphia. 10.00 Kathryn E. Tuttle, Glen Heai Y 20.00 Don Turley, So, Pasadena, Calif... ‘00 In memory of V. 1. H., New York. 20.00 outh Bend, "Ind. 20.00 Mca., . Carmel, D Dr M. Boston. . Robert Haven Falconer, Lake George, N.Y Mrs. F, i H. G., +] i memory of Z if « 10.00 son, Paris, France. 25.00 Mrs. Hallett Joi fay, No J. 1.00 r., Cape Peru : 15.00 Barnhurst, fiaven, “Me. 3.00 FH, Hen 5.00 N.Y 25.00 sous sceiawsesdopeuys 5.00 Don J. Junior, Britton ‘et Young, Norwalk, O 10.00 ry of David P. Davi er oa 20.00 10.00 10.00 $.00 d 100.00 , Rocheste $0.00 Alice Re, d Buffalo, Y $.00 G ALW Dr. Px 00 ALM. Wi peinna “3.00 HH. Telsey nter, N.Y. S $00 M 100 25.00 20.00 $0.00 3.00 25.00 100.00 5.00 10.00 Me. virysceiennsee 10.00 From the Nature Club ( 2.00 10.00 Voodlawn, 25,00 Rebecea . rchill, Burlington, Mrs. Arthur T, Ch Towa. 25.00 Mrs. AJM: 10.00 5.00 300 Douglas L. Elliman, . 10.00 Mrs. A. Ii, Inglis, ‘Upper, Montclair. 5.00 Buelah Cobb, Lincoln, Neb... : 5.00 Mrs. W. C. Scheide, Hartford, Conn. 10.00 Winifred S. Ward, Port Chester, N. Y. 20.00 ©. B. Scbubert, Bronx, N.Y. 2 10.00 Mary Weld, Boston. . . 25.00 Mrs. J. M.“Andreini, New York: : 20.00 Alec,“ David and Stepben Muns Atlantic, Me... sevee 20.00 A friend,’ Salt “Lake City, pone 5.00 E. B. DeMeritt, Savannah, Ga 10.00 Philip P. Page, Chicage 5.00 “In memory of Marion, 100.00 Calif. $26,845.00 Sherwood, Stockiridg, Redlands, BUSA TORWINAL PRINTING CORPORATION. BROOKLYN N.Y. | Protect your gums and save your teeth UST as a ship needs the clor. est attention under the water. line, s0 do the teeth under the gumn-line If the gums shrink From the tooth-base, genous dangers The teeth sre went: ened. They are too ened. They are exposed ‘to tooth base decay, The gums themselves tender Sp. They form sacs which become the deor- ‘waytof organic dense for the whole system, They disfigure the mouth in propornon as they recede. Forhan’s prevents this gum-decay called Pyor- thea, which attacks four out of five pew Use Forhan's every taoth- brush tne to pre serve gum heabh and corrected. The gum tissues are hardened tind vigored to support sound, unloosened teeth. Forhan’s is used asa | dentifrice, though 90 deraifrice possesses 3 PRESCRIPTION OF THE peculiar gum-tssue bel 108 NTAL PROFESS Wash stants already set m. sat sing Forhsn's and consuk a denust mediately for special treatment In 3S¢ and 606 tubes at all drug ysts in the Unsed es Foren na bermnd'ps FORHAN Co. ‘New York Precaution Pays BEFORE investing your surplus fun take the precaution of seeking the ex: pert and conservative advice of the inve: rent houses and bankers represented in th Financial Section of Harper's Magazine. Eliminate the Loss In Investments For, after all, good investment opportu ties predominate. Caution, Care, Inv gation will reveal safe ‘and profitable channels for your surplus funds. ‘The Financial Article that appears in the October issue of Harper's Magazine will help solve your in- alpcis MAGAZINE 49 East 33rd Street, New York, N. comicbooks.com