Life, 1926-09-30 · page 33 of 36
Life — September 30, 1926 — page 33: what you’re looking at
What you’re looking at
This page contains two distinct elements: **Left side:** A charitable fundraising appeal for Life's Fresh Air Fund, listing donor contributions ranging from $1 to $100. The fund sends poor children from crowded cities to the countryside—a Progressive Era social welfare initiative typical of the 1910s-1920s. **Right side:** A Wrigley's chewing gum advertisement disguised as lifestyle advice. The ad claims that gum use signifies "refinement" and "consideration for those about you"—positioning chewing gum as a marker of middle-class respectability. It promises dental benefits (saliva flow, odor removal, digestion aid) using pseudo-scientific language common in early 20th-century advertising. The implicit message: refined people chew Wrigley's. For modern readers, this reflects how advertising historically tied consumer products to social status and morality, creating artificial links between commodities and character traits.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Lire’s Fresh Air Fund Faesu Aix Fumo has been in opera } the past thirty-nine years, In that ended $322,822.71 and has given fay in the country to 48,647 poor lars, approximately, pays for such some poor child from the crowded, you help? x New York. fees & RESuusnSan Murray, Passaic, N. M. Crawford, Basaden: nies O. Foss, Boston SEElSsessse se People of Refinement People who are careful of their health and strength appreciate a oo ale 9 clean mouth and sound teeth. They use Wrigley’s Chewing Rockwe f Sweets regularly. Because Wrigley’s, besides being a delight- ee ful confection, affords beneficial exercise to the Schell, New Works 8 teeth, and, by increasing the flow of saliva, clears the teeth crevices of food particles. Raymond Sargent, Also it aids digestion! It removes odors of eating or smoking. So the use of Wrigley’s shows a consider- ation for those about you, which is one of the evidences of refinement. Encourage the children to use it—they like it—and mouth cleanliness benefits young and old. Cleveland, Denver... penson, Cleveland. ork. . Keeps full flavored and wholesome in this sanitary wax-wrapped and sealed package. we TO fa anklin, “Greenwich, ‘Co by ue an Armstrong, Pasadena, comicbooks.com