Life, 1926-09-30 · page 32 of 36
Life — September 30, 1926 — page 32: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. The main cartoon (upper left) promotes **Fatima cigarettes** through a humorous visual pun: two Chinese coolies carry a giant cigarette package on a pole, illustrating the phrase "what a whale of a difference just a few cents make." The ad's text claims Fatima's quality comes from the right balance of "Turkish" tobacco—not too much, not too little. This was a genuine selling point in early 20th-century cigarette marketing, when Turkish tobacco was considered premium. The page includes other period advertisements (garters, seasickness remedy, soap, cigars) and a diary column by "Mrs. Pep" recounting her social activities in New York. An Edward W. Barnard poem about exploration appears as filler content. The humor relies on ethnic caricature (the coolies' depiction) and wordplay typical of the era's advertising approach.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
In three words... ! NOT too much Turkish, not too little Turkish; . . f neither over-rich nor commonplace . . . But just enough Turkish ... there, in three words, is the secret of Fatima’s extraordinary delicacy What a whale of a difference just a few cents make Liccerr & Myers Tosacco Co. BOW LECS? OUR GARTER ( Yer'd) Makes Trousers Hang Straight lag Best ine Ot bal dpi Taher phat fey arn The T. GARTER CO. 62% Air SICKNESS —nausea, dizziness and faintness caused by all forms of Travel Mo- tion. Sea, Train, Auto, Car or Air ‘Travel Sickness yields ‘promptly to Mothersill’s, 36 73¢. & $1.30 at Drug Stores o direct The Mothersill Remedy Co., Ltd. Exploration LL seas have been sailed and the w World is old, We finally know that the North Pole is there; And wings that the fleetest of birds have outflown Have conquered the air. Alas! for the restless adventuring soul; Now nothing remains of achieve- ment for him Save finding somehow and some- where, if he can, New channels to swim. Edward W. Barnard. HE electric sign query, “How did your garters look this morning?” was designed for men; but the girls cannot be expected to know that. Mrs. Pep’s Diary (Continued from page 7) four hours without getting my hair trimmed, my toe fixed and my tecth examined, off early by ino- tor to Alt here I did’ cateh a fast train for New York, and whilst eating luncheon thereon Twas once more amused by the fine contempt which one dining-car patron feels for another, ordering and consuming hi roast beef or chicken pot pie with the thinly veiled consciousness of being the only civilized person in a group of invisible aborigines, for when | did call for a second portion of ice cream, the woman sitting opposite me was at some pains not to ex- change glances with the waiter. and when she did knock her small dish of ripe olives to the floor, the delight which I felt was totally unchris- tian, Arrived in town, I did find to my astonishment that my _plivsical defections had diminished in signiti- cance, so inasmuch as Sam had ac- cused me of going down only to find out what Marjorie Worth and Ruth Roberts had brought me fron Eu- rope, I did decide to benefit by that for which I was being credited and arranged by telephone to finish the afternoon in pleasant gossip, profit- ing also to the extent of several hand- some boudoir accessories. Moreover, I did look to tickets for “The Dono- van Affair” before trying for an ap- pointment with my dentist, and my relief at finding that the latter will not be back from his holiday until the middle of the month was un- bounded. To dinner at a restaurant with Charlie Willis, having invited him to take me, and hoping with every mouthful that somebody would see us and suspect us of a flirtation on the masculine principle that the best to avert suspicion is to go boldly into the most conspicuous pub- lick, and several did enter and be- hold us, but whether or not they gave thought to our dis: jon or indise! tion I cannot say. Then to the play, very thrilling, full of murder and Iden death Baird Leonard. TNStST UPON = im KEMP'S BALSAM FOR THAT COUGH! (OMPLEXION BEAUTY. depends on thorough but gentle skin cleansing. The safe soap to use is Resinol Cotes MEN OF BRAINS 1GARS -MADE AT KEY WEST— comicbooks.com