Life, 1926-08-26 · page 31 of 41
Life — August 26, 1926 — page 31: what you’re looking at
What you’re looking at
The page is a Coty rouge advertisement from Life magazine. It features an elegant line-drawn portrait of a woman's profile (likely illustrating the "artist sees lovely faces" concept) alongside product imagery—a rouge compact and face powder container. The ad emphasizes that Coty produces different rouge shades ("Capucine," "Brugnon," "Geranium," "Rose Naturel") to flatter different complexions, using the appeal of artistic sophistication. It credits Charles Dana Gibson (the famous illustrator of the "Gibson Girl") with the design, lending prestige to the product. The tagline urges consumers to "use Coty rouges with Coty face powders for colour perfection." This is straightforward commercial advertising aimed at female consumers, promoting cosmetic products through appeals to beauty, sophistication, and artistic taste—typical messaging for 1920s-era women's cosmetics marketing.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
) ] ) ) ) ) d d ’ 0 0 0 0 a } 0 0 0 0 } ) 2) } ) 0 ” "} 0 ) ] 00 ) fPisrerervescsves &\ Ssseeseeee2 CAPUCINE — Light and Dark nasturtium golden radiance BRUGNON — LtgAt and Dark nectarine, richly vitalizing GERANIUM — Lighe and Dark clear and flower fresh ROSE NATUREL — Lage and Dark the flush of nature, delicate, real. “LES PASTELS CO] Y ls an artist sees lovely faces there ws one tone of rouge jor each that gives the greatest beauty, 4 1s 1 these artist tones — one for every type — that COTY Rouges are made, with that perfection of gualily which des: tinguishes oll COTY creations Swe HW cA heeds Wanttated by CHARLES DANA GIBSON matled upon reguest COT © we 714 Gifth Brenue, New York. CANADA — 55 MEGull College Ave, M “Oy > 0 og comicbooks.com