Life, 1926-08-26 · page 30 of 41
Life — August 26, 1926 — page 30: what you’re looking at
What you’re looking at
This page combines a **cigarette advertisement** with acknowledgments of charitable donations to Life's Fresh Air Fund. The main visual—a circular photograph of a person smoking—promotes **Fatima brand cigarettes** with the tagline "What a whale of a difference just a few cents make," arguing that taste justifies the product's cost. The ad cites a Chinese proverb that "one picture is worth ten thousand words" to justify advertising through imagery rather than description. The right side lists donors to Life's Fresh Air Fund, which provided summer holidays for poor city children—a genuine charitable cause that Life magazine supported. This juxtaposition is notable: a major cigarette company advertisement shares space with fundraising for children's welfare, reflecting early 20th-century attitudes where such contradictions weren't yet publicly controversial. The page also advertises Dollar Steamship Line's world cruises and acknowledges in-kind donations of shoes, clothing, records, and books to the Fresh Air camps.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Ample argument THE OLD CHINESE proverb says, “One picture is worth ten thousand words.” By much the same reasoning...and it is sound reason- ing, too...the best argument for Fatima is Fatima. taste is worth a bookful of description “What a whale of a difference just a few cents make” Taste one... for just one Liccert & Myrxs Tosacco Co. This World Trip for $11.37 per day including first cabin accommodations and ‘meals aboard a palatial President Liner Go Rounp the World for about whatit costs you to live at home. Visit 22 ports in 14 countries. les, age old customs, architecture, izations, Shop in quaint bazars. 110 days of glorious sdveatore. $l 37 per day in- cludes this wonderful trip and your meals and th aboard a magnificent liner. Outside rooms luxuriously appointed. A world famous cuisine. ‘Ask for complete information from any ticket or tourist agent or directly from us. Dollar Steamship Line | Acknowledged with Thanks E acknowledge with many thanks the receipt at the Camps of the following greatly ap- preciated donation: Shoes and clothing from Mrs. Priestly Toulmin, Lehigh, Ala.; A. Duffield, Loveland, Colo.; Hazel Nelson, Brooklyn; Mrs. J. R. Fenni- man, Brooklyn; Mrs. E. R. Russell, Schenectady, N. Y.; A. Arons, Washington, D. C.; Miss N. F. Dutcher, Poughkeepsie; Mrs. E. G. Berry, Little Rock, Ark.; Mrs. John Johnston, New Haven, Conn.; Mrs. John A, Mathews, Scarsdale, N. Y.; Beatrice Warbasse,Gloversville, N.Y. 16 Victrola records from Julius Reich, New York City. Books and magazines from E. Balatti, New York; I. L. Stein- muller, New York. Lire's Fresh Air Fund (Please turn to page 25) Live’s Fars Aim Fuxp has been in opere tion for the past thirty-nine years. In tha time it has expended $322,822.71 and has gies @ happy holiday in the country to 48,647 poor city children. Twenty dollars, approximately, pays for such @ holiday for some poor child from the crowded, hot city. Won't you help? ? Contributions, which are acknowledged ia Live cbout three weeks after their receipt, should be made payable to Live's Fars Au Fun, ond sent to $98 Madison Avenuc, New ‘ork. Previously acknowledged. ..........$11,782, Elizabeth Ih Haight, tad, f. and} New Toke, Cementon, A Lover of Out-of-Doors. Mrs, A. Gaylord Slocum, Mille; Ny Yauseuesens les In memory of Pa. Stowe, Barney ‘Gog Ned. Nicolai, H. B. L., Beaver ba F. B., Wallace, Idaho Tompson, Fanwoo JH. Edward M M. Frank M “Friend, Samuel Mrs. A. M RK. Willis BW . J." Galesburg, Rex Beach, Ardsley, M. Bernhard, San Francise Mrs. M. T. Moore, Asheville, N.C. Eleanor’ Maude Hickin, Gambier, O. Dr. C. W, Culter, New’ York... K.P. "Handschy, ‘Bellingham, Wash. . Frank Morrison’ Rabb, Indianapolis. . Mrs. E Atwater, Poughkeepsic, G. Heyworth, Southampton, N Harold W. ford, No Y...... 02. “In memory of Bob N. Mex.... Jobany Hancock, Stephen C. Marshutz, Los‘ Angeles Margaret ¢ H. B. Stern, Bronxville, B. Ewing, Philadelphi : John M. Jameson, Jr., Pinehurst 5 Eleanor and Jolin, Rnoxville, Tenn. Wm. H. Fields, Brooklyn, ) Mea foho Markle, New York.....- Mrs. J. R, Strong, Short Hills, ‘NJ. “ME BLD fork. . Ebeling, Joshua” M. “Holmes, Philadelphia. :°: Mary C. Prizer, East Orange, N. J “In memory of "Little Miss Helena”. Marie Louise K, Cincinnati. . Adolf Bruner, New York..........- Mr. and Mrs. C. Henry Rei Jr. Berge a ini W. M. Gay! sthampton, Mass. . Charles A. Spirk, Seattle, Wash... ALS. Livesey, New York. ‘i Mrs. Margaret Hazen, Hartford, Conn. Mrs, Ho DB, Lindsay, Burlingame, Calif. ..+ tees eee Chas. G. Douw, Scotia, N.¥ Rudolph—Cash, Chicago. . . Wm, Lloyd, Colorado Springs. Prerre Gaillard, w Hart. “Cig, Mrs, Ralph rs. Ralp! ‘Washington, Wade, Los George A, Pope, San Francisco...... ne aga of Mrs. R. F. E., Dallas, Elwyn A. Teitlebaum, Memphis, Tenn Emily L, Braman, Brooklyn, N.Y, A friend, Alpena, Mich. Otto J. Meyer, Brooklyn, N.Y. Robert V. Cram, Minneapolis, Dolly C. Bowen, Colorado Springs. . - Georgia E. Lyon, Chicopee Falls, Mass T, Scully, Topeka, Kans...... é Miss C. R. Dudley, Camden, comicbooks.com