Life, 1926-08-19 · page 27 of 37
Life — August 19, 1926 — page 27: what you’re looking at
What you’re looking at
This is **advertising content**, not satire or political commentary. The page features a full-page advertisement for Howard Watches, manufactured by the Keystone Watch Case Company in Riverside, New Jersey. The ad includes a photograph of a Howard pocket watch in a 14-karat solid gold case, displayed against a dark background. The accompanying text emphasizes the watch's precision and craftsmanship, arguing that the high cost ($100 for the gold model shown, or $60+ for base models) is justified by the "infinite, personal care and skill" required for its maintenance. The advertisement's appeal is to affluence and reliability rather than humor—positioning the Howard Watch as a luxury good worthy of investment for discerning owners. There are no political figures, caricatures, or satirical elements present on this page.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“Nothing can ever reduce the cost of the infinite, personal care and skill that are needed to maintain the character and life-long precision of the Howard Watch. But the confidence the Howard gives its owner is a satisfaction well worth the investment. . . THE KEYSTONE WATCH CASE co. ESTABLISHED Fass Riverside, New Jersey Me HOWARD Watch Ploward Watches are priced from 60. upward The prrice of Be model illustrated in 14 Karaby Solid Gold Case is $100 comicbooks.com