Life, 1926-08-12 · page 4 of 36
Life — August 12, 1926 — page 4: what you’re looking at
What you’re looking at
This page is primarily **advertising, not satire or editorial content**. It's a full-page advertisement for the Mimeograph machine by the A.B. Dick Company of Chicago. The ad uses the headline "CAPTURED IDEAS" to promote the mimeograph as a business tool for duplicating documents efficiently and privately. The accompanying image shows the mechanical device itself. The marketing pitch emphasizes practical benefits: rapid copying of letters, bulletins, and drawings without special skill, with low cost and high output (thousands of copies hourly). The ad promises confidentiality for office work and directs readers to request a booklet from A.B. Dick. This represents early 20th-century office technology marketing rather than political or social commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
\ CAPTURED IDEAS A thought is of little use until it is put to work. The Mimeograph is an efficient means of capturing the current thoughts of the business day and quickly disseminating them, that they may serve high purpose. It is the rapid duplicator of all kinds of form letters, bulletins, blanks, outline drawings, etc. This important work it does accurately, neatly, and without the need of any especial skill. In the privacy of the office the work may be done under personal supervision, without chance of “leakage.” Several thousand clean-cut copies it will easily deliver every hour. And the cost is small. Our current booklet, sent freely upon request to the A. B. Dick Company, Chicago, will give you some idea as to how the Mimeograph is putting thoughts to work for thousands upon thousands of business and educational institutions throughout the world. MIMEOGRAPH comicbooks.com