Life, 1926-08-12 · page 3 of 36
Life — August 12, 1926 — page 3: what you’re looking at
What you’re looking at
This is primarily a **Hamilton Watch Company advertisement**, not political satire. The page promotes Hamilton pocket watches and wristwatches marketed to railroad workers and professionals who need precise timekeeping. The advertisement features: - A testimonial from G.M. Stull, a Broadway Limited conductor who has carried a Hamilton for twenty-five years - Images of two Hamilton watches (pocket watch and wristwatch models) - The tagline "The Watch of Railroad Accuracy" The appeal is to **professional reliability and prestige**—Hamilton watches were marketed as the standard timepiece for railroad employees, whose job depended on precise scheduling. The phrase "no substitute for accuracy" emphasizes this professional necessity. Pricing ranges from $48 to $685 depending on model. This represents typical early-20th-century trade advertising in *Life* magazine.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“Jn a Walch there can be no substitute ACCURACY G. M. Stoll, conductor of the Broadway Limited, bas carried a Hamilton for twenty-six years, ° THE “BUCHANAN” A beastiful new Hamilton Chased case of green or white filled Gold, Cubist dial. 17- Jewel Adjusted Movement Be on time for every appointment Carry a watch of railroad accuracy E Hamilton enjoys unique prestige among railroad men. It is known from coast to coast, from border to border, as “The Warch of Railroad Accuracy.” Let your next watch bea Hamilton, the watch that railroad men have made famous. A Hamilton to suit your indi- vidual preference may be selected from a number of beautiful models. Someare simple, gracefuland chaste. Some are beautifully engraved and ornamented, All have an intrinsic beauty that will keep them fashion- able after years of service. . Ask your jeweler to show you a Hamilton today. He can show you Pocket Models from $48 to $685; Strap Models $50 to $88; Women's Wrist Models $48 to $60. We have prepared a very useful little booklet, “The Care of your Watch.” We will send it on request. Write also fora copy of our new illustrated booklet, “The Timekeeper.” Hamilton Watch Company, 891 Columbia Avenue, Lancaster, Pa., U. S. A. smilton Watch The Watch of Trailroad © “Uccuracy ee oko AS UNE LUE TE a ike WaT os aR Ee Ta ‘Copyright 1908, comicbooks.com