Life, 1926-07-01 · page 3 of 40
Life — July 1, 1926 — page 3: what you’re looking at
What you’re looking at
This is primarily **an advertisement for Mormon Motor Car Company** (Indianapolis), not a satirical cartoon. The ad's headline claims "There are times when only a Mormon will do," using religious identity as a marketing gimmick. The text humorously suggests that Mormon automobiles offer superior comfort and reliability for long-distance travel—passengers can be "unconcerned and complete in their comfort" while traveling hundreds of miles. The ad plays on Mormon cultural stereotypes of reliability and steadfastness. The photograph shows a Mormon car on a scenic mountain road, emphasizing the vehicle's ability to handle challenging terrain. This appears to be straightforward early automotive advertising leveraging religious identity for brand appeal, rather than political satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
There are times when only a Marmon will do It sort of lends a spirit of adventure to go traveling in a Marmon. In fact, it gives one quite a tingle of self sufficiency. . But why not?... You can go all day at any speed you like... You can show the nose of a Marmon and never tap the horn—yet other cars move over... Those in the back seat can talk and smoke and rest awhile, entirely unconcerned and complete in their comfort . « . You can go on fifty or even a hundred miles beyond where you intended to stop— and neither you nor your Marmon seem to get tired... No one cares much for pluto- rats, but still even our best people, when they go on a trip in a Marmon, are inclined to fcel just a little bit that way. Cans weld, if dessred, on convenient Credit Plan, ‘Twelve distincs models to choos from. MARMON MOTOR CAR COMPANY Indianapolis comicbooks.com