Life, 1926-07-01 · page 2 of 40
Life — July 1, 1926 — page 2: what you’re looking at
What you’re looking at
This page is a **Buick automobile advertisement**, not satire or political commentary. The illustration shows a fashionable 1920s woman in a bathing suit posing near a Buick car, with other figures visible in the vehicle. The ad's "message" is purely commercial: it claims Americans invest approximately one million dollars daily in Buick cars, therefore Buick can offer "extra value." The tagline—"When better automobiles are built... Buick will build them"—is aspirational marketing, not social criticism. The bathing suit figure reflects typical 1920s advertising aesthetics, using attractive imagery to sell automobiles to the affluent market Life's readers represented. This represents standard period advertising practice rather than editorial commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
PODS CCCI CSOT C CDOT OOOO OOS TUDO CTO OSS Soe, Bedy by Fisher |) oes Te American public now invests approximately one million dollars a day ‘in Buick motor cars. That is why Buick is able to offer so much extra value. DODD IIS “WHEN BETTER AUTOMOBILES AKE BUILT+++s BUICK WILL BUILD THEM” ‘ The Better Buick oe MOTOR CARS comicbooks.com