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Life, 1926-07-01 · page 4 of 40

Life — July 1, 1926 — page 4: what you’re looking at

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Life — July 1, 1926 — page 4: Life, 1926-07-01

What you’re looking at

This page is primarily **advertising and light humor** rather than political satire. The left side features a **golf ball advertisement** for "Silver King" balls, with a illustrated golfer. The copy claims these balls travel 15-25 yards farther than competitors, yet cost the same dollar price—a sales pitch emphasizing value. The center contains humorous reader submissions: "That Bruising Serenade" (a comedic poem about musicians), "Life's Travel Contest" (a reader competition), and "The World Her Oyster" (brief witty exchanges). The right side is a **tobacco advertisement** from W.H. Doughty promoting Edgeworth pipe tobacco, featuring testimonial copy about contentment from smoking. The page reflects **1920s consumer culture**—golf equipment, reader participation contests, and tobacco marketing were common Life magazine content.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Play the ILVER PLAY THE KING,” said Archie Compston, “for the length ther'’s in the ball. And th’ way it takes a drubbin’ and comes out with a whole hide would appeal to the soul of a Scotsman! A good part o’ golf is mental and the King is a breeder of golfin’ confidence.” Most golfers find that they get 15 to 25 yards farther when they play this best of all good golf balls. STILL A DOLLAR no raise in 1 the price Peadh Wholesale Golf Distributors H, Jonathan, daily, with gay ukulele, Strums lightly to Annabelle Lee, And Tom’s piccoloing is his way of showing His love for his darling Maric. Young Joseph, with banjo, receives, “Kiss my hand, Jo,” From Madeline, otherwise shy, While Milton, with oboe, proves he’s not a slow beau And tootles a toot to his Vi. With lutes and with lyres they sing of the fires Consuming their amorous souls; With trumpets and tabors they sing to my neighbors, Exulting in Juliet réles. Each girl’s serenaded until she is jaded, But J hear no amorous strum ‘Neath my balconade—I am sorely afraid I Must suffer. My beau plays the drum. cc. Lire’s Travel Contest HERE is still time to enter the Travel Contest, details of which were furnished in the eight preced- ing issues of Lire. Those who wish to win a trip to Europe, with all ex- penses paid for two people, should consult these issues, copies of which may be obtained from Lire, 598 Madison Avenue, New York City, at fifteen cents apiece. The Contest started in the May Gth issue, and ended in the June 24th issue. All answers must reach Lire office before noon, July 13th, 1926. The following question from a contestant brings up a point not previously covered: “Will it be permissible to number the errors in Joan’s letters, with cor- responding numbers on our correc- tions of same?” —d. V. D. Yes—this is entirely permissible, and is recommended to the attention of other contestants. The World Her Oyster RS. HOWARD: I want a neck- lace to send my niece whom I neglected at Commencement time. Jewever’s Crerx: Something in graduated pearls would be appropri- ate, madam. N insurance company’s concep- tion of a good risk is a mur- derer lodged in an Illinois jail. | That Bruising Serenade Contentment in every draw — cards or tobacco A new slant on pipe-smoking content- | ment is brought to light by Mr. W. H. Doughty, a furniture dealer of Green- ville, Tenn. Read what he writes: Larus & Bro. Co., Richmond, Va. My dear Sirs: For twenty years I have been engaged in retailing furniture, On rainy days my partner and I call up some of our friends and invite them down to a little poker game. In this melange of our selection there happened to be a fellow by the name of Austine—a tobacco dealer. This fellow Austine was a most consistent loser—but losing never seemed to affect his morale. His conduct became a study with me. My winning and losi I moods were re- flected in my action: When winning I was the good fellow. When losing I was the grouch. All this time I noticed Mr. Austine, the tobacco dealer, sitting back unperturbed, pulling away on his pipe contented—winning or losing. Finally I put the matter up to Mr. Austine for a solution. He said, “Major (my poker title by brevet), there is no mystery to that—my contentment is due to the tobacco I smoke. When I need a friend in poker or business—Edgeworth has never failed me. It carries content- ment in every. <i draw—whether the cards run good or bad. The next time I visited the Mason Corner Tobacco Shop I purchased some of this Edgeworth. It has made a new man out of me. I can look them in the face and smile—smile—smile whether they run good or bad. Sincerely, W. H. Doughty. Let us send you free samples of Edgeworth so that you may put it to the pire test. If you ike the samples, you'll like Edge- worth wherever and whenever you buy it, for it never changes in quality. Write your name and ad- dress to Larus & Brother Company, 16S S. 21st Street, Richmond, Va. We'll be grate- ful for the name and address of your tobacco dealer, too, if you care to add them. Edgeworth is sold in various sizes to suit the needs and means of all pur- chasers. Both Edgeworth Plug Slice and Edgeworth Ready-Rubbed are packed in small, pocket-size packages, |in handsome humidors holding a pound, {and also in several handy in-between | sizes. . To Retail Tobacco Merchants: If our jobber cannot supply you with Edgeworth, Larus & Brother Company will gladly send you prepaid by parcel post a one- or two- dozen carton of any size of Edgeworth Plug Slice or Edge- worth Ready-Rubbed for the same price you would pay the jobber. { On your radio—tune in on WRVA, Richmond, Va.—the Edgeworth Station. Wave length 286 meters. See Pan! Posed et oP arch, Set Prenat US At N. Bateres os Be 1 acece Gini Setter Whe Poa Sace 2 aside Moaprtient: 8i8s LIVE, fa the Ube, Kowiand wot Briton Pososasions, comicbooks.com