Life, 1926-05-20 · page 39 of 44
Life — May 20, 1926 — page 39: what you’re looking at
What you’re looking at
This page mixes **advertising with light humor and social commentary** typical of Life's satirical format. The main advertisement promotes **Fatima cigarettes**, arguing that despite higher prices, men willingly pay more because the product delivers "genuinely increased enjoyment"—a straightforward pitch that the quality justifies the cost. Below that, a **golf joke** compares the "burning sands of the Sahara" to hot sand on a golf course, with the moral recommending "Reddy Tees" (golf tees) for clean hands and better drives. The remaining content includes brief **gossip items and society notes**: a "Fairy Story" about a fruit salad, a comment on women's fashion ("The One-Way Skirt"), and references to Yale, Harvard, and Princeton price increases for football tickets. A final item mentions someone exhibiting "Red Grange" and speculates about bringing "Mussolini over next year"—likely referencing contemporary celebrity or political interest circa the 1920s-30s. The page is primarily **commercial and entertainment-focused** rather than politically satirical.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Without question BECAUSE it costs us more to make Fatima the retail price is likewise higher. But would men continue to pay more, do you think, except ‘for genuinely increased enjoyment? The fact\cannot be denied — they do continue GCENARIOAVRITER version oof | Aristep The burning sands of the Sahara have nothing | on the blistering sands | of the tee box. ‘ew cents make Moral: For clean hands and clean drives, give Fairy Story The One-Way Skirt *em a ride off O™! a dered a fresh fruit Ww N A Aan Spend Your Pleasure Hours seal and Princeton have onthe Water Ash for Reddy Tees by name, Play the Just stick it in the turf and s-h-o-0-t pee man wh will next 25¢ FOR AVBOX OF 18 The Nieblo Manufacturing Co., tac. terest 38 East 23rd Street, New York, N.Y. he will bring Mussolini over next yea 1 HACKER.“FERMANN the people show th elie h 6302 E jefferson Ave ~ Detroit comicbooks.com