Life, 1926-05-20 · page 40 of 44
Life — May 20, 1926 — page 40: what you’re looking at
What you’re looking at
This page is primarily **advertising and book reviews**, not political satire. The dominant content is a **Pepsodent toothpaste advertisement** (left side) featuring an endorsement strategy common to 1920s marketing: claiming scientific backing ("new-type dentifrice") and offering free samples via mail coupon. The advertisement reflects period anxieties about hygiene and social acceptability—the copy warns that "film" on teeth breeds germs and causes decay, appealing to modern fears of invisible threats. The male model's appearance suggests endorsement from a relatable figure. The right side lists contemporary books, with other period advertisements (Dunhill cigarettes, Horlick's milk, seasickness remedy). The cigarette ad's messaging—"Why not smoke the finest?"—illustrates how luxury tobacco was marketed without health warnings. The overall page reflects 1920s consumer culture: mass-market anxiety about personal hygiene, mail-order commerce, and emerging modernist literature reviews. There is **no political cartoon or satire present**.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
38 LIFE - FREE—10-Day Tube| Mail the Coupon Here’ ift Just send coupon for full 10-day tube of this new way to dazzling, white teeth and firm, healthy gums test you'll enjoy making. teeth white and gleaming ictoss your teeth, and m, a viscous coat that tongue you will feel a fi covers them. FILM ... the great enemy of healthy teeth and gums That film is an enemy and your gums. to your teeth— You must remove it It clings to teeth, gets into crevices and stays. gives your teeth that cloudy “off-color” look. “Germs by the millions breed in it and lay your teeth open to dec they, with tartar, are a chief cause pyorrhea and gum disorders. It absorbs discolorations and | And Tooth troubles and gum troubles now are largely traced to that film. That’ why, regardless of the ou take no your teeth remain dull and unattractive. Firm the gums Now, in a new-type dentifrice called Pepsodent, dental science has discovered effective combatants. Their action is to curdle the film and remove it, then to firm the gums. s 8 6 A few days’ use will prove its power beyond all doubt. Mail the coupon. A e will be sent you free FREE Papsadent "or 0 Day , The New-Day Quality Dentifrice Tube to” Endorsed by World's Dental Authorities THE PEPSODENT COMPANY MG4S Wabasd Ave., £0, Ith, USA. Among the New Books The Fourth Queen. By Isabel Pat erson (Boni & Liveright). Sti omance in the days of the Armada Four Years nea ith the Crescent. By Rafael de (Scribner). AN soldier of in s exploits in the East and Near East Cover Charge. By Cornell Woolrich (Boni & Liveright), A story of night- club life in the roaring forties. Lolly Willowes, or The Loving Huntsman. By Sylvia Townsend War- ner (Viking Press). A delightful com- ion of comedy and charm which is ing many of its readers remember Jane Austen. The Abbess of Castro, and Other Stories. By Stendhal (Boni_& Live- right). C. K. Scott Moncrieff adds to his laurels as a translator. The Silver Stallion. Branch Cabell (MeBridi the romances of Poictesme, that ae ined country for which the uninitiated need road-maps. Oberlin’s Three Stages. By Jacob Wassermann (Harcourt, Brace Th author of “The World's Ilusion” with three stages in the consciousness of a German youth. Virgin Spain. By Waldo Frank An enthusiastic tribute to a land and its people. Copi vusly illustrated. The Nest. By Anne Douglas Sed: wick (Hough Mifflin). A collection uf short stories from one of the most uifted and understanding writers of our day Honk! By Doris F. Halman y A handsome young college and two of his co-eds motor ing, in fiction, over the most desirable roads in Enrope. Banzai. By John Paris Liveright). An authority on day Japan writes a somewhat biogr ical Story about a modern Japanese. An American Tragedy. umes. By Theodore Dreiser (Boni ¢ Liveright). One of the most significant contributions of this century to our national literature. To be reviewed later, New Poems and Old. By Muricl Smart (Edwin Valentine Mitchell) \n Englishwoman praised highly by fhamas Hardy makes her bow to America Great Short Stories of the World. Compiled by Barrett. H. Clark and Maxim Lieber (McBride). One of books which should be on every 's shelf. The Declaration of Independence for Young Americans. By William Gerwig (Doran) tory discourse which is just the thing to give the boys. One Little Man. By Christopher Ward (Harper). One of our | q parodists of fiction writes a novel of his own about one of O. Henry's four million 14744 The Queerness of Celia. By Amelic Rives (Stokes). A tale told against the and social New York een years ago. The Dybbuk. By S. Ansky. The Butter and Egg Man. By George S Kaufman. The Great God Brown, The Fountain and The Moon of the Caribbees. By Eugene O'Neill. (Boni & Liveright). Some recent theatrical successes in book form BL. When the finest cost but a quarter for twenty— ‘Why not Smoke the Finest: 25¢ ron TWENTY TO BE HAD EVERYWHERE “ASK tor 7) A Jnitations a Safe Milk and Food For INFANTS, ' Children, Invalides, Nursing Mothers,ete. Horlicks The ORIGINAL Malted Milk stomach disturbances used by Sea, Train, Car Travel. Mother- sill’s’ will promptly end all forms of Travel Sickness, x” 73. & $1.30.at Drug Stores or dire? . The Mothersill Remedy Co, Ltd. Y comicbooks.com