Life, 1926-05-20 · page 38 of 44
Life — May 20, 1926 — page 38: what you’re looking at
What you’re looking at
This page is primarily **advertising** for Georgia Rose toiletries and Glo-Co hair dressing, with two lighter editorial pieces sandwiched between. The main satirical content is "Making Junior Spinach-Conscious," a humorous short story about advertising executive Horace K. Studius trying to convince his son to eat spinach. The satire targets **advertising industry tactics**: Studius attempts to sell spinach to his child using the same manipulative techniques he uses professionally—appealing to desire through celebrity endorsement (Babe Ruth) and "attention value" rather than honest persuasion. The joke is that these advertising methods fail completely on a child who simply throws the spinach at his father. The piece mocks how advertising executives, immersed in their trade, apply hollow marketing strategies to real life with absurd results. The brief "Travel Note" poem observes the ubiquity of Gideon Bibles in hotel rooms, alongside whisky flasks—a gentle social observation about American hotel culture, not sharp satire. The page otherwise consists of product advertisements typical of 1920s-30s lifestyle magazines.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIFE ott, Georgy: Body Powder GEORGIA ROSE Toiletries — Exquisite Aids to Loveliness EORGIA Rose Perfume is the fragrance of moonlit roses, the romance of thousands of blossoms. Georgia Rose Toiletries, breathing this lainty perfume, lend new enchant- ment to the woman of taste. Georgia Rose Talcum, exquisitely fine and clinging, is delicately scented with real attar of roses, Georgia Rose Bath Salts dissolve in- stantly, softening the water and gently perfuming the bath. Georgia Rose Body Powder, in a gener ous box, is the smooth, soothing dust- ing powder to use after the bath. All Georgia Rose Toiletries have the same delightful perfume. They are all attractively packaged to place on your dressing table. Sold only at Rexall Drug Stores. SAVE with SAFETY at your Drug Store You will recognize it by this sign Liggetts are also Joxall stores | Travel Note room in ev'ry hotel Gideon Bible's found, tly sentinel, thoughts profound In hotel rooms throughout the land The Gideon Bible While on it rest the corkscrews and The empty whisky flasks Arthur L Making Junior Spinach- Conscious ORACE K. STUDIUS, of ¢ Studius Advertising Service (Motte t another account until evety: present client ix spending. over a million a year), stepped firmly into his front hall and flopped his brief-case on the newel post the brief-case but a copy of the evening paper, but it looked well to have it with him. He might meet one of the clients, and the 4:13 is a little early for an vere was nothing in advertising executive who is giving his life to the interests of the businesses he represents. Mrs. Studius looked up from a copy of the Quality Monthly, which the pub- lishers sent her husband every month “Hello!” said Mr. Studius cheerfully “How's every little thing? “Not so doggone good,” said Mrs Studius, giving the wrong answer again. “Junior won't eat his spinach.” “Were you careful to give the spinach proper attention value : “Oh, yes the 1 the pl It was the only color on The other vegetables were mashed potatoes and white beans, There was plenty of white space around it, dish. “Then you failed to arouse desire. What appeal did you stress? “I gave him that Babe Ruth line of yours. Eat nice grow up to be big man. green spinach and Knock home Drive Rolls Ten million people come to ir feet as you stand up to the plate. ame and fortune at the tip of your fork.” “And that didn't work? runs. Get big salary Royce. What did he do?” “He stuck his fork in it and threw the spinach at me.” “Um. This was at luncheon, you say? He must have his spinach. Where is he now?” “In the nursery, without spinach.” cating his supper. Studius squared his shoulders. “Tell Swastica to hand me a dish of spinach and I'll see that he eats it. No Don't come in with me. Let me work this out with Junior alone.” And so Mr. Studius and closed the door be entered th ind nursery him. “Why,” queried Mr. Studius, “didn’t you eat your spinach this noon?’ | “A necessary, like clean clothes and polished shoes,” | says GLE he means ~GLO-CO LIQUID HAIR DRESSING Svecess is indicated by a man’ grooming and clothes. You're sure of well-groomed hair when you use Glo-Co Hair Dressing. Keeps the hair in place all day And without that artificial look men dislike. Glo-Co Hair Dressing is a liquid—not a sticky, greasy paste or cream. It's great for the scalp too. Is what your doctor would recom- mend. Stimulates the roots of the hair and heips keep dandruff away. Watch out for baldness if you're troubled with dandruff. Take a Glo-Co treatment each week. Apply Glo-Co Hair | Dressing to the scalp to soften | the scurf, then wash with Glo-Co | Shampoo. The cleansing, anti- septic lather frees the scalp from every trace of dandru and bacteria. After the sha hair with GloCo keep it in place. at drug and department d barber she ‘our not. supply. Glo-Co Hale r Shampoo, a full-sized battle of either will be sent for 30c. | Glo-Co Company, Inc...6311 McKinley Ave, Los Angeies, California, comb your air Dressing to » Manager $1250 and up Round the World on a President Liner like this | GoRound he World. Visit 22 portsin1 4coun- tries. Stopover where you like for two weeks or loaget. Enjoy 110 days of delightful adven | ture, “Luxurious accommodations aboard a magnificent President Liner at $1230 t0 $3500 per capita for the complete world circuit. A world: is Cusine. A sailing every Saturday from San Francisco (every woweeks from Boston and NewYork Information from any ucketor tounstagent or 604 Fifth Avenue, New York City Robert Dollar Building, San Francisco | Dollar Steamship Line iu comicbooks.com