Life, 1926-05-13 · page 35 of 52
Life — May 13, 1926 — page 35: what you’re looking at
What you’re looking at
This is a **car advertisement**, not satire or political commentary. The page promotes Chrysler's "70" model, which apparently dominated the automobile market upon its 1923 launch despite an already crowded field. The illustration shows a sleek black sedan speeding past outdated competitors and traditions, visually reinforcing the ad's central claim: Chrysler's superior engineering and design "swept aside outworn traditions" to achieve unprecedented market success "almost overnight." The text emphasizes innovation in "height and weight and size" and engineering excellence, positioning Chrysler as the car that solved modern automotive problems better than established competitors. The model numbers ("70," "80") refer to horsepower ratings—a marketing strategy highlighting performance metrics. This represents early 1920s corporate advertising rhetoric celebrating American industrial superiority and rapid technological progress—genuine marketing, not satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
How Chrysler Sweeps All Comparison Aside No one need fear that he will not be rewarded who gives to the world something distinctively superior. And nowhere is recognition so swift and reward so munificent as in America. Chrysler “70” came into a seemingly crowded motor car market some two years ago, and swept its way into unprecedented acceptance as a long- lived quality product. That which ordinarily takes years to achieve was won almost overnight. Why? Because the Chrysler brushed aside out- worn traditions in engineering, in design, and in performance, and gave to the world advantages it could instantly see and feel and experience. It squarely confronted problems of height and weight and size, solving them according to the cry- ing needs of the moment rather than the needs of five to ten years ago. Chrysler Model Numbers Mean Miles Per Hour CHRYSLER “70"—Phaeton, $: Al .b. Detroit, subject to cerrent Gosch, Sse; Roatan, ay Px plenat on = CHRYSLER * "$8"—Touring Car, $8433 Faaleer Specie, eet Cub All models equipped with full balloon Ask about Chrysler's caceraceive ene plan. Morethan payment ry cost. ¢ models are protected fe by the Fedco patented pioneered by It brought to bear both scientific exactness and artistry—embodying in the new Chrysler elements ot dynamic symmetry and elegance no one else had ever attained. It approached the question of motor dimensions, power, acceleration, long life and riding ease, free to devise the ideally best and then provide the means to produce the finished product. That is why Chrysler took the country by storm at the outset—why it still stands and will long stand alone—why if you want what the Chrysler gives, the Chrysler alone can satisfy you. CHRYSLER SALES CORPORATION DETROIT, MICHIGAN CHRYSLER CORPORATION OF CANADA, LIMITED comicbooks.com