Life, 1926-03-11 · page 27 of 40
Life — March 11, 1926 — page 27: what you’re looking at
What you’re looking at
This is a **Cadillac automobile advertisement**, not political satire. The page features a stylishly dressed woman in 1920s fashion (cloche hat, pearl necklace) posed elegantly next to a small photograph showing what appears to be a formal event or gathering. The ad's text emphasizes the new "90-degree" Cadillac model as the ultimate luxury vehicle, claiming it represents "the standard of the world" and appeals to those seeking prestige and "transcendent luxury." The pricing starts at $2,995 (F.O.B. Detroit), which was substantial for the era. The imagery associates Cadillac ownership with social sophistication and refined taste—the fashionable woman embodies the aspirational lifestyle the company marketed. This reflects 1920s advertising that linked automobile ownership to personal status and modernity.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
There is a finality about the new 90-degree Cadillac, and all it does, that is new thousands to the supreme satisfaction of Cadillac ownership. In C are finding motor car prestige, disti performance, transcendent luxury—every- thing that goes to endow a motor car with personality. They are now members of that numerous and ever-growing group who hold fast to the thought and the certainty that Cadillac is literally the standard of the world. Priced at $2gg5 upevards, F.O.B. ‘Detroit comicbooks.com