Life, 1925-11-19 · page 27 of 40
Life — November 19, 1925 — page 27: what you’re looking at
What you’re looking at
This is primarily a **radio advertisement**, not political satire. It promotes the Grebe Synchrophase radio receiver. The cartoon shows a man at home listening to a football game via radio while simultaneously following the action better than spectators freezing in the stadium. The joke is that radio technology allows him to experience the game faster and more comfortably than being physically present—he can follow plays "even faster than some of the twenty-two boys on the field." The ad emphasizes the radio's technical superiority: the "Colortone" feature provides natural sound quality, reduces static interference, and the "Binocular Coils" offer selective sensitivity. The Confucius quote about youth and modernity reinforces the message that owning this modern radio receiver is a progressive, youthful choice. This reflects 1920s-30s enthusiasm for radio as transformative consumer technology that could replace or improve upon traditional experiences.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
OOTBALL history is made in split-seconds— } many a young man has assured his future in the bond business by scooping up a fumble for a touchdown before you could count ten. “‘Aminute toplay”’ canmean the difference between defeat and victory—and in that self-same minute you can sit at home or at the club and follow the ball even faster than some of the twenty-two boys on the field. The Synchrophase will bring you every play. Even the cheers and songs come more clearly than if you were freezing in the cheering section. The “‘Colortone’”’—an exclusive Grebe devel- opment—gives the voice its natural tone quality, irrespective of the loud speaker’s characteristics. It suppresses, too, much of the scratchy static that so often interferes with good reception. And the Grebe Binocular Coils assure extreme “selective sensitiv- ity”; the Flexible UnitControl makes operation easy and pleasant. Tone, distance, volume, simplicity of operation, dependability —Iet your dealer prove how the Synchrophase excels. A. H. Grebe & Co., Inc., 109 West 57th Street, New York Factory: Richmond Hill, N. Y. Western Branch: 443 So. San Pedro Street, Los Angeles, Cal. This company owns and operates stations WAHG and WBOQ he i oa ees ke A old as his thoughts” —Chuang Tsu Grebe The owner of « “Colortone” Syncbrophase ways young TRADE MARK REG. OF PAT. OFF. viewpoint modern. Brier He All Grebe apparatus Sh is covered patents aranted and pending comicbooks.com