Life, 1925-11-05 · page 4 of 50
Life — November 5, 1925 — page 4: what you’re looking at
What you’re looking at
This is **not a political cartoon or satire page**—it's a straightforward **product advertisement** for Wescott Soles, a shoe sole made from a cotton-rubber composite. The page features: - A headline claiming Wescott Soles are "The Supreme Outdoor Sole" - Five small photographs showing shoes/feet wearing the product in various activities - Marketing copy highlighting technical features: lightweight construction, waterproofing, slip-resistance, and tensile strength - Left-margin callout boxes emphasizing key selling points The content is entirely commercial. United Shoe Machinery Corp. (Boston) is listed as the selling agent. There is no political commentary, satire, or cultural critique present—just vintage shoe marketing designed to persuade consumers of the product's superiority for sport wear.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIFE WESCOTT SOLES The Supreme Outdoor Sole LIGHTWEIGHT A lightness and flexibility unparalleled in any other sole for sport wear. The 25% cotton, whichis lizht- er than any equ! amount of rubber or other rubber sole ingredients, makes the extreme lightness possible. exe WATERPROOF 75% rubber, enough to protect the sole complete- ly from water absorption. eso SLIP-PROCF The combination of rub- ber and fibre in an unvul- canizedconditiongivesthe sole surprising traction even on wet pavements. ceo TENSILE STRENGTH The Wescott Sole will not spread out over the welt of the shoe and looks neat and trim during its entire Ife. a) LONG WEARING Exacting tests for curabil- ity show this sole to offer wear equal toand ia many cases surpassing that of any other sole used on sport shoes. HE wheels of progress turn again and an- other comfort enriches mankind. This time in the form of an improved shoe sole. A sole called the Wescott—the result of a bril- liant idea and months of study and experiment. The analysis of the material of the sole is simple. It isa composition of cotton and rub- ber, twenty-five per cent cotton and seventy- five percent pure rubber, unvulcanized,making an extremely lightweight sole that is flexible, waterproof, long wearing, and slip-proof. It offers the very desirable but unusual feature of a high tensile strength, unprecedented in soles containing rubber. For this reason, the Wescott Sole keeps its shape —it does not spread out. The ready reception given this sole by many of the shoe manufacturers of the country is sufficient proof in its favor. The Wescott Sole can be found on many of the finer makes of shoes made for sport wear. Ask your dealer to show you shoes with Wescott Soles. Selling Agents: United Shoe Machinery Corp. 205 Lincoln Street Boston. Massachusetts, U.S. A. comicbooks.com