Life, 1925-11-05 · page 3 of 50
Life — November 5, 1925 — page 3: what you’re looking at
What you’re looking at
This is a Chrysler Six automobile advertisement, not political satire. The page promotes the Chrysler Six as having "wide-spread appeal found in no other car," claiming it attracts buyers across all economic classes—from wealthy former chauffeur employers to cost-conscious consumers seeking greater economy. The ad emphasizes the vehicle's engineering (six-cylinder engine), performance ("lightning-like acceleration"), and styling as distinctively Chrysler. It targets social aspiration by suggesting that owning a Chrysler Six elevates one's status regardless of previous car ownership. The text notes that Chrysler dealers stand ready to demonstrate why the car has gained such broad appeal among motorists of all ranks. This is purely commercial marketing from the Chrysler Sales Corporation in Detroit.