Life, 1925-11-05 · page 5 of 50
Life — November 5, 1925 — page 5: what you’re looking at
What you’re looking at
This is **not a cartoon or satirical piece** — it's a straightforward automobile advertisement from *Life* magazine for the Pierce-Arrow Coach automobile. The circular image shows a street scene with several well-dressed figures examining or standing near a Pierce-Arrow vehicle, with period architecture and trees in the background. The ad highlights record sales for this luxury car model during its first three months, emphasizing quality features: economy, dependability, safety, and durability. The price is listed as $3,150 (substantial for the era), with financing available through a payment plan. This appears to be a genuine commercial advertisement rather than satirical content — typical of *Life*'s dual function as both humor magazine and advertising platform during this period.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
—— Boly by Deresfnow ECORD sales! More orders _ Pierce-Arrow but, we believe, for for the new Pierce-Arrow all fine cars. It demonstrates the Series 80 Coach have been received increasing tendency of motor car during the first three months of _ buyers to invest a little more and its life than for any new model enjoy the greater economy, de- in Pierce-Arrow’s long history. pendability, safety—and dura- This és a record—not only for bility —of a Pierce-Arrow car. A moderate payment now, balance t0 be evenly distributed over a period of months, will secure carly delivery. Demonstrations any time upon request. For complete catalog, write as THE PIERCE-ARROW MOTOR CAR COMPANY, Buffalo, N. Y. *=RCE-ARROW Coach, price®3150 at Buffalo, tax extra Houdaille Shock Absorbers standard equipment 6 striking colors comicbooks.com