Life, 1925-11-05 · page 2 of 50
Life — November 5, 1925 — page 2: what you’re looking at
What you’re looking at
This is **not a cartoon or satire page** — it's a **straightforward advertisement** for Goodrich Zippers brand rubber footwear, specifically "Satin Slippers or Busy Brogues." The ad displays three shoe styles: women's, men's, and children's versions, all featuring zippers. The headline "ZIPPER Smartness!" emphasizes the convenience and modernity of zippered closures. The marketing pitch targets different demographics — "gay debutante," "business girl," "mother," "college boy," and "hustling business man" — promoting zippers as the season's smartest innovation for wet-weather shoes. Published by The B. F. Goodrich Rubber Company (established 1870, Akron, Ohio), this represents early-20th-century product advertising emphasizing technological convenience and social status through footwear design.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
IDENTIFY THE GENUINE Satin Slippers —FOR CHILDREN — Neater than old-fash+ foned galoshes—lighters their feet won't tire. or Busy Brogues — ZIppER Smartness: You may be a gay debutante — the modern business girl—the mother with afternoon so- cial calls—the college boy or the hustling bus- iness man .. . there’s a classic Zipper for you. The season’s smartest offering for the storm- day’s dripping pavements is designed for all THE B. F. GOODRICH RUBBER COMPANY - ages, all feet . . . Here you see it—a marvel in trimness, neatness, shapeliness and quick convenience. A boot of personality—there is nothing in fashion comparable with it. Both good taste and good style dictate a pair of Zippers in your season’s wardrobe. Established 1870 + AKRON, OHIO In Canada: The B. F. Goodrich Rubber Company, Limited, Kitchener, Ontario Goodrich JJ) )DERS comicbooks.com