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Life, 1925-10-08 · page 3 of 46

Life — October 8, 1925 — page 3: what you’re looking at

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Life — October 8, 1925 — page 3: Life, 1925-10-08

What you’re looking at

This page is **primarily an advertisement**, not satire or a political cartoon. It's a 1920s Chrysler Six automobile advertisement from *Life* magazine. The ad promotes the Chrysler Six car through the tagline "All America Demands—Comfort Without Waste; Beauty Without Extravagance." The accompanying illustration shows a sleek touring car in a landscape setting, emphasizing elegant design rather than ostentatious luxury. The text highlights practical features: scientific weight distribution, spring suspension, air filtration, and hydraulic brakes. The messaging appeals to middle-class American values of efficiency and value—comfort achieved through engineering rather than excess spending. This reflects 1920s consumer culture where automobiles were becoming more accessible to non-wealthy Americans, positioning the Chrysler Six as the sensible choice for quality-conscious buyers.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

CHRYSLER SIX é The Sedan : The Royal Coupe The Brougham Thelmperial =~ The Crown-Imperial ~~ CHRYSLER FOU The Touring Car - The Club Cou} The Coach ibe + The Sedan + - . Hydraulic four-wheel brakes on all Chrysler Four ls, at ‘slight extra cost. All prices f.0.b. Detroit, subject 5 current Federal excise tax. ies by Fisher on all Chrysler ene Bodie odelee All models equipped with full balloon tires. All America Demands — Comfort Without Waste; Beauty Without Extravagance; and Chrysler Six Results The Chrysler Six meets the new American demand for comfort without waste, for highest quality without excessive cost, for exceptional beauty without extravagance. Women, es- pecially, are enthusiastic about these Chrysler qualities. Always in the lead in body style asin engineer- ing, the Chrysler Six today reveals more grace- ful contours than ever. These new bodies by Fisher are forerunners of the new trend in motor car architecture. The rear body lines are lower and more curved, and this richer design is further enhanced by animated and tasteful blendings of new and attractive colors. Just as the Chrysler Six demonstrates that ponderousness is not necessary to genuine motor car beauty and roominess, so it dis- poses for all time of the idea that cumbersome heaviness is essential to easy riding. That is why you find women of taste everywhere choosing the Chrysler Six as a personal car. The Chrysler Six actually rides more comfort- ably and solidly than many two-ton cars—due to scientifically distributed weight and a low center of gravity; to the Chrysler-designed type of spring mounting, which does away with side-sway; to balloon tires and Watson stabilators, the finest device of its type to elim- inate the shock of road inequalities. To the superiority of its unsurpassed perform- ance results, the Chrysler Six joins a complete freedom from mechanical worry. An air- cleaner keeps all dust and road dirt out of the engine. The Purolator filters the crankcase oil as the motor runs. Thermostatic heat control keeps the motor always at the most efficient working temperature. Chrysler hydraulic four-wheel brakes insure a wide factor of safety. Your nearest Chrysler dealer is eager to make you better acquainted with the Chrysler Six. A phone call will bring a Chrysler Six to your door for a demonstration. There are Chrysler dealers and superior Chrysler service everywhere. All dealers are in posi- tion to extend the convenience of time-payments. Ask about Chrysler's attractive plan. All Chrysler models are protected against theft by an exclusive paented car numbering system, which cannot be counterfeited and cannot be altered or removed without con- clusive evidence of tampering. CHRYSLER SALES CORPORATION, DETROIT, MICHIGAN CHRYSLER CORPORATION OF CANADA, LIMITED, WINDSOR, ONTARIO CHRYSLER SIX LORE bublahed Weetty Oy Life Ped, Go. at $98 Madieon Ave st New Verne Pi teber’the set of March 3 eto" Pristed in 0" Ngo fory_N_Y. Sabecrotion, $8.00. Vel O8_No fav) October 8.1985, atereg rev, Jone 81889. ot the Pet Oee STA Eiacerel an Secona Chass Matter ot the Pont Olice Gest Casasa. Caprriant, 1958, “eaetand ans Birt Peonesstons comicbooks.com