Life — October 8, 1925 — page 2: what you’re looking at

What you’re looking at

# Goodrich Silvertown Balloons Advertisement This is a **vintage automobile advertisement**, not political satire. It promotes Goodrich Silvertown Balloons (tires) manufactured by B.F. Goodrich Company in Akron, Ohio. The ad uses sports-related messaging to appeal to motorists: the headline references victory and defeat at "the game," suggesting that smooth-riding comfort from these tires makes any journey—whether to a winning or losing event—more pleasant. The tagline "Best in the Long Run" emphasizes tire durability and reliability. The illustration shows a vintage automobile tire with associated gear mounted on what appears to be a vehicle, alongside period sporting equipment (megaphone, pennant). This is straightforward commercial advertising typical of early-to-mid 20th century magazines, using sports enthusiasm to market automotive products.