Life, 1925-10-08 · page 4 of 46
Life — October 8, 1925 — page 4: what you’re looking at
What you’re looking at
This page combines satirical commentary with advertising. The main article "You Take Life—but how Seriously?" mocks various American quirks through anecdotes: a Massachusetts barber who comments on women's hair-bobbing, a Philadelphia publisher enjoying psychoanalysis, Kansas ladies' club members, and others. The humor targets contemporary social pretensions and contradictions—people claiming sophistication while behaving absurdly. The "Foot Joy" shoe advertisement occupies significant space, promoting orthopedic footwear with claims about proper arch support and appearance. The ad directly addresses foot problems, suggesting widespread concern about shoe-related health issues in this era. The Southern California tourism ad promotes vacation travel, reflecting post-WWI leisure culture. Overall, the page reflects 1920s American social anxieties about propriety, health consciousness, and leisure activities.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
You Take Life —but how Seriously? “TAKING Life seriously,” we should say, is taking it with slush, snow and sleet when you can take it with golf, ten- nis, motoring, fishing,camping, horse-back riding, or lying on the beach in the sun! It’s nice now where you are. But win- ter comes in sixty days! What of it! Out in Southern California the spauldings and the silver kings are still flitting down the fairways and little dunlops are gambo- ling o'er the greens. The click 0° the drivers, the impact of the irons, ‘* Dollar-dollar-dollar, or what you will"—Zounds, what sounds! And there are you gazing through your v dow listening to the howlofa bleak wind! Out upon it! Out with the trunk and the suit th the old knickers, cap and sweater. table in the diner, giggle you're go t you want. A\ ourself about the in your bedroom and read it til the rst signs of winter — then act quick. In the meantime, mail coupon below to work your appetite up to the ra venous point. One of the world’s best spor lover somes thing in anticipation. Orif you can’t come out No “The Southern California Year ‘Round Vacation Land Supreme a 2 SS SS oS SD w ‘Aw-Yean Cis of Sourmean Cauroania, Dept. N10, Chmber of Commerce Bidg., Los Angeles, Caldorna. 1 39, plinsing fo vst Southern Caloris this winter Please endme your ree Cy Los Angele Pookie" Southern Calueenia A. £9 Sot Avweles the Yer.” Alo booties ting G Rennde especially of the Gngyaee © Santa Barbar: osportunities in the counties [) San Bernardino which I bave checked, Ove Name Sracer. a ape peapgmn np LIFE The Co-responding Shepherd to His Love Come live with me and be my love; And we will all the pleasures prove— And probably they'll print some views With “Love Nest” headlines in The News. D.R.S. I See by the Papers Twat there is a diverting chap in Massachusetts who hasn't made droll remarks about women's invading men’s barber shops to have their hair bobbed. (He's bald and shaves himself. He's also merciful.) That there is an office slave in a Philadelphia publishing house who has to read miles of fiction all about psy- choanalysis and brachycephalic morons and who still enjoys Lire. (He'd like more liberty and the pursuit of happi- ness.) That a wag at a country club's ladies’ night in Kansas somehow failed to announce, “We will now hear the Med- dlesome Spring Song by our own Miss Dorothy Johnson.” That there is a comical cuss in Ne Jersey who can behold a citizen carry- ing an umbrella on a fair day and suppress the impulse to warble naively, “It Ain't Goin’ to Rain No More.” That there is a novelist in Georgi in whose latest book there is no refer- ence to the Nordic race. That a farmer in Central New York has not had his pig-sty fumigated, per- fumigated and turned into a hot-dog ide eating-place bearing the sign, 5 ACCOMMODATED. INN.” (How could he? He has never kept hogs.) That there is a couple in New Ro- chelle, N. Y., who think that all those modern, sophisticated, horrible novels about unhappy marriages are the veri- est “blah.” (They are not married —yet.) That there is a man in Illinois who never bores his friends to extinction by bragging about “Making Minerva Hill on high,” and ending blighting, tech- nical, personal, tiresome tales about his “beat” by unctuously remarking, “Some bus!” (He doesn’t drive a car.) That there is one person in this world who understands Gertrude Stein's writings. (That person is Ger- trude Stein.) That there is a lady bridge-addict in Boston who invariably doubles a two original bid without meaning it, and that her husband has never raised his voice, his eyebrows or his hand to her. (He is-cither a euchre player or deaf, dumb and blind.) That there is a traveling salesman in San Antonio who has never written in to his house the intriguing informa- tion that “Blank & Co. is sold on the proposition.” J. E. H., In. “A weak tink in any tndividual's chain of well being ts an abnormal condition in the feet. ‘The creat majority of Deople refuse to believe their feet peed any care. As a consequence only five out o! ve normal raed JO RUG US PATOFF. “The Shoe that Different™ HE wearing of improper shoes will prove a source of trouble. No one escapes. And physi- cal happiness and perfect health is impossible when real foot trouble develops. Fortunately, the cause of and remedy for footttrouble has been discovered Improper support which sets up an uneven balance, an insecure footing is the cause. That is why #0 many people shuffle or shamble along, no two walking alike, instead of walking 9 nature intended. The wrong muscles are being used to offset faulty foot support Foot-Joy Shoes relieve strain, — The sup- port, is correct; The security is scientifically ap- plied. If your feet have a tendency to roll in or out, this will stop. Inflammation at joints will disappear because Foot-Joy Shoes fit all over. The heel can't twist from side to side. The shoes bend only where the fect bend and nowhere else. ‘ ‘ Do FootJoy your Shoes ankles prerent do this? this. Yet Foot-Joy shoes are graceful in appearance. Surprisinaly ligbt on the feet. Beauty in a shoe can only be permanent with the qualities found in Foot-Joy. And the longer you wear FootJoy shoes the better your feet will look—the smarter your appearance because your walk apd posture improves. If you are unable to obtain FootJoy shoes in your city you can be quickly and satisfactorily fitted direct trom the factory. Send for the Foot-Joy took showing new styles and telling bow to make the lest of what you have been Wearing, than you ever had in your life after wearing FootJoy Shoes for a week. y need no breaking 0. for this booklet. Frevp & Furnt Co. Brockton, Mass. Also makers of Tit ‘Burr Picxann Korrect Shape” And Shoes for Men World-tamous for correcting foot defects of tong standing. comicbooks.com