Life, 1925-10-01 · page 27 of 36
Life — October 1, 1925 — page 27: what you’re looking at
What you’re looking at
This is a **perfume advertisement**, not a political cartoon. The page promotes Coty's "Chypre" fragrance line to women readers of *Life* magazine. The ad uses romantic, exotic language ("entangling fragrance," "exotic temperament") to market the perfume as an accessory for the fashionable woman. It emphasizes **portable luxury**—tiny "purse-size" bottles and matching lipstick that "fit daintily into the handbag"—appealing to the modern woman's mobile lifestyle. The decorative header depicts classical figures (likely nymphs or muses), lending sophistication and timeless appeal. The ad includes product illustrations and mentions a free booklet titled "The Art of Perfuming," describing "types of women and their expensive perfumes," suggesting fragrance choice reflects personality. This reflects early 20th-century marketing targeting affluent female consumers through appeals to elegance, portability, and self-expression.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
PARFUM CHYPRE, CoO TY (fO ene oS, pownant entice- —L. ment — breathing out from the garments, the hair, the hands, wt casts about her whose exotic temperament wt defines, a swirl of entangling fragrance Chr have COTYS Chypre always with one, there are tiny “purse- size” Jlacons and the Compacte 7 this odeur — with the COTY Lipstick they fit daintily 272to the handbag ———_——_ Address “Dept. L. 10" *THE ART OF PERFUMING® a booklet rublly deserbirg types of women and therr expremwve perfones ~ on reguest COT Yiwwe 7/4 Fifth Fivenue, New Vork CANADA me 55 ME Gill Coege ave Nortres! “PURSE SIZES - QUARTER OUNCE, HALF OUNCE (Iustrated) AND ONE OUNCE comicbooks.com