Life, 1925-10-01 · page 28 of 36
Life — October 1, 1925 — page 28: what you’re looking at
What you’re looking at
This page mixes humor columns with advertising. The cartoons satirize professional jargon and cultural anxieties of the era. **"Billposting Vernacular"** mocks the specialized slang of billboard advertisers, presenting a letter where a San Francisco billposter uses trade terminology ("kill," "dead") to describe covering up advertisements of famous singers (Galli-Curci, Heifetz, Ysaye-Elman). The joke: their language sounds violent and morbid when discussing routine billboard replacement. **"The Foreign Invasion"** satirizes immigrants' English-language struggles through two brief exchanges—a Parisian and German speaker bungling English phrases. This reflects 1920s-era anxieties about non-English speakers in America. Other humor pieces include touching letters from Italian soldiers and marital comedy. The page primarily consists of a **Patrick Overcoats advertisement** emphasizing American-made quality and "pure northern wool," likely targeting middle-class male consumers concerned with respectability and national pride during the post-WWI period.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
J1S5°R), ), AVE NyLLv) Billposting Vernacular Every craft has its own terminology. The billposting profession is no excep tion to the rule. A San this purported letter from one Francisco admirer forwards billposter Frank—I have Galli-Curei in a panel at the Auditorium and will let her live another week. Monday [ kill Heifetz at Post and Powell and will cover him with Ysaye-Elman, The fifteen Galli-Curcis will be dead in Oakland on the aust.” ce York Graphic The Foreign Invasion First Pantstan boulevards) tention, Sreoxe Ditto then !—L’(hurre a chair on the attract at Gn 1 don't want te Better speak English, he (Paris) ! Green Little Fly): My How Ovx simile for the day: As lonely as a grandmother when the children’s visit is over.—Ohio State Journal, Blue HAVE Love Beyond Grammar In looking over some old letters the following delightful example of English us she is wrote came to light. It was from a Roman boy, who several years later was killed at the Piave. “Thursdays, “You came into my life, and at once I qualified you as a good lady, and be- ing so, I wish to tell you that I love you with all my heart, and am only sorry my little knowledge of the English do not permit me to do know like I should will. “Your loving Luigi, “Gigi Tam called by those who love -Boston Herald. it to you No Fooling Husvaxn (loaded with luggage, at rait- teay station): I wish we'd brought the piano, dear. Wire: Don’t try to be funny, George! Husnano: But I left the tickets on the aine piano!—Tit-Bits (London). NOTICED, rue Fly (to you busty KOADS “Iw crossing a bridge the off-side rear tyre burst, the car swerving and colliding with a low Stone wall. All the occupants of the car were inured."—Local Paper, One has to be nowada; pay? Rire (Paris). Live is published every.‘ iitancously in the United St Great Britain, Canada and B: itle registered i Patent. Office. 00 a year in titio: age to for countries in the Postal Union, $1.60 a year; to Canads, 80 cents, Hack numbers cannot be supplied. The text ond ill in Great Bri Lane, London Rights Fetter ustrations in Lire are copyrighted. For Re trly to Lire, Kolls House, Breams Bu gland. rint ings, s London Office, Roll ian distributor, The American fontreal, Canada, companied by stamped ond ‘onsible for tne loss or g¢ of address should reach this office two weeks trior of | issue to be afe Dye OTHER PATRICK PRODUCTS: Sweaters and Sport Jackets—Flannel Shirts Golf and other Hosiery—Leather Garments Mackinaws, Blankets and Auto Robes Patrick Overcoats are Distinctive! Because of their skilled hand-tailoring, correct design and perfect fit, they have earned their place among the foremost STYLE COATS of AMERICA. Their outstanding feature is the beautiful Patrick Cloth. It is woven in original and exclusive patterns and gives unusually satisfy- ing wear. Write for samples of this wonderful Cloth—and our interesting Overcoat Style Booklet also name of nearest dealer, Address Desk L-25. Our Two Brands: Made in three weights | of cloth: | Heavy, Medium, Light. Prices $25 to $85 Excellent Quality Superlative Quality F.A.PATRICK£ CO. DULUTH Makers of both Cloth and Garment “PURE NORTHERN WOOL from sneep that thrive in the snow" comicbooks.com