Life, 1925-09-17 · page 4 of 36
Life — September 17, 1925 — page 4: what you’re looking at
What you’re looking at
This is a **fashion advertisement**, not political satire. The page promotes fall men's suits by Hart Schaffner & Marx, a major American clothier. The ad shows two illustrated men in suits demonstrating design features meant to flatter the wearer. The left figure wears a suit with "wide shoulders, full chest, narrow hips; trousers are full and taper slightly to the shoe," creating a tall, athletic silhouette. The right suit features "double breasted buttons and pockets higher to give height; wide shoulders and lapels give the athletic look." The advertising appeal targets male insecurity about physique—suggesting these suits could make wearers appear taller and more athletic, a common mid-20th-century marketing strategy. This reflects period attitudes about masculine appearance and clothing's role in self-presentation.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
eee Ube Me beset Mae sre | Ube) betes eee eee erie | es BB spices I Psesrogl ies Bt es Lettie Fall styles should make you look taller-more athletic THESE SUITS DO made by HART SCHAFFNER& MARX a the left-wide shoulders, fu! Mi ene the double breasted [As sone and pock- rrow hips; trousers are full an taper ets are i to height; wide slightly to the shoe It’s a rd shoulders and Ia: sels iaive ‘the athletic style for allmen At the right you see look Stylish men are wearing it comicbooks.com