Life, 1925-09-17 · page 3 of 36
Life — September 17, 1925 — page 3: what you’re looking at
What you’re looking at
This is primarily **advertising**, not satire or political commentary. It's a Hupmobile automobile advertisement disguised as editorial testimonial content. The page features customer endorsements praising the Hupmobile Eight car for reliability, fuel economy, and ease of driving. The testimonials come from various professions: a contractor, an insurance agent, a businessman, and notably, a 70-year-old woman who drove 1,800 miles comfortably. The advertisement's strategy targets both practical concerns (business use, economy) and emotional appeals (particularly to women drivers by emphasizing the car's ease of handling). The illustration shows a stylish 1920s automobile with a woman in period dress beside it. This represents typical 1920s automotive marketing—positioning cars as practical, economical, and accessible to diverse buyers including women, who were an emerging market segment.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
a by) Fe fa Ae GY Why owners praise the Hupmobile Eight Tie basis of the great and record-breaking enthusiasm and friendship for the Hupmobile Eight is, of course, its brilliant performance and its complete dependability. Here's a car which does what it is called upon to do, so eas- ily, so smoothly, and which is so gratifyingly responsive to needs and demands that owners not only are pleased, but feel impelled to express their pleasure and pride. When one car sells another of the same make, as so often happens with the Hupmobile Eight, it’s a sign that it has advantages that are not just ordinary and usual. F.A.C—, a paving contractor, makes a comment which we are going to quote in full:— “Have been driving my Hupmobile Eight Sedan farther and rove harder than I ever any other car use it is easier to drive. In my business, I am constantly jumping from one place to another, and it’s a wonderful relief to feel fresh after a hard day in bothersome traffic. The fact is that I am now replacing a smaller car that my superintendent drives with a Hupmobile Eight Roadster. I know that it will conserve energy andalso prove more economical overa period of time.” vs There is such a thing as combining business and pleasure, and the Hupmobile Eight enables a man to do that very thing if his business takes him about the country. Kenneth V—, a special insurance agent, like many other men uses the Eight in his business. The point he makes is that in traveling his territory he now combines real pleasure with business, and tells us there seems to be nothing lacking in the make-up of the Eight. oy Gera car on the road if you want to know it right down to the ground. Touring tells what's in a car. i of a trip from Hartford, Conn., up into Canada and back. This is the way he puts it: : Sedan, Now $2195 Roadster, Now $1795 Coupe, Two or Four-Passenger, Now $2095 Dickey-Seat Roadster, Now $1895 “So far as I was concerned, the road was one continuous level stretch.” so v Ir isn’t often that men kick about a car's economy—but this one isn’t really complaining, as you'll see. A. M. W—is one of the owners of a large metropolitan oil company, and if he were not broad-minded, he could pick a quarrel with the Hupmobile Eight. As it is, he thinks he can’t be greatly blamed for mildly criticising the car's great economy in gasoline and oil. ss Wuat modern woman wouldn't drive if she could divorce the thought of arduous effort from the thought of handling a car? Mrs. B. J. H—calls her Eight Sedan the easiest driving car for women that she has ever known. “Furthermore,” she says, “it is wonderful in performance and riding qualities.” yw ELDERLY women, too, find in this wonderful Eight some- thing new and refreshing, even though they do not drive. Mrs. S— is 70 years old. She accompanied her son on a trip of 1,800 miles, from Cleveland to Montreal and back, in less than two weeks’ time. “In spite of Mother's age, she fele fine all the time,” the son says. “‘Never before had she been able to enjoy the trips we had taken in other cars. This one was real pleasure to her.” so Mayas it's been years since you got a real thrill of pleasure from a motor car—but why not have it now? A demonstra- tion ride will make your fingers itch for the wheel of this great car. ~~ wv The names and addreses of the owners quoted above will be sent to anyone upon request to the Hupp Motor Car Corporation, Detroit, Mich. Touring Car, Now $1795 F.O.B. Detroit, tax to be added GET ACQUAINTED WITH YOUR HUPMOBILE DEALER HUPMOBILE EIGHT 2 POR Fa aT Da RSS Aes STE Ns RGR TL: Ci RT OPS Oa ada NS comicbooks.com