Life, 1925-04-23 · page 25 of 37
Life — April 23, 1925 — page 25: what you’re looking at
What you’re looking at
This is a **product advertisement**, not a cartoon or satire. It appears on page 23 of *Life* magazine and promotes the Pocket Kodak camera, Series II model. The page features an image of the folding camera with its bellows extended, alongside marketing copy emphasizing convenience and speed—key selling points for early 20th-century photography. Features highlighted include: - Precise shutter control (1/10th to 1/100th second) - Automatic front mechanism - Built-in focus and exposure controls - "Autographic" capability (dating/titling negatives immediately) - Compact picture size (2½x4¼ inches) - Price: $26.00 The repetition of the word "instantly" is the advertisement's rhetorical strategy, emphasizing how the camera simplifies photography for amateur users. This reflects the era's broader marketing toward convenient consumer technology. There is no political or satirical content on this page.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
It’s all here:- In the new No. 14 Series II Pocket Lrns—Kodak Anastigmat f.7.7. A Suutter, the Diomatic, that chops the seconds into fractions with accuracy, from 1/10th to 1/100th. Time exposures, too, of course. A Front that snaps, of itself, into place when you want it—instantly. A Srop AND SPEED ConTROL that at the same time tells you how—instantly. Focus at your finger tips—instantly. AUTOGRAPHIC, of course. ‘You can date and title the negative at the time you make the exposure—instantly. ConVENIENCE—constantly. PicrureEs, 2%x4%. Price $26.00. At your dealer’s Eastman Kodak Company, Rochester, N.Y., 7/e Kodak City comicbooks.com