Life, 1925-04-09 · page 31 of 41
Life — April 9, 1925 — page 31: what you’re looking at
What you’re looking at
This is a 1925 advertisement for Medalist Juniors cigars, not political satire. The page features a product photo displayed within a clock face, emphasizing the marketing concept of "for the odd minutes"—suggesting these small cigars are perfect for brief leisure breaks during a busy day. The ad positions Medalist Juniors as affordable luxury ("The Aristocrat of Small Cigars") at $1.00 for twenty cigars. It references the established Medalist brand, implying the Juniors are a smaller, convenient variant of the same quality product. The clock imagery reinforces the target use: quick smoking breaks throughout the workday. This reflects early 20th-century advertising strategies appealing to efficiency-minded consumers during America's industrial era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
For the odd minutes Medalist Funtors— The Aristocrat of Small Cigars. Packed in a convenient case—20 for $1.00. Ex- actly like the celebrated Mrpaiist— a really worthy, satisfying, small cigar which fully gratifies the odd minutes. MEDALIST CIGARS E. A. KLINE AND COMPANY Manufacturers—Established 1895 152 WEST 42nd STREET AT BROADWAY New York ~ comicbooks.com