Life — March 12, 1925 — page 5: what you’re looking at

What you’re looking at

# Analysis This page is **entirely advertising**, not a cartoon or satirical content. It's a mail-order catalog advertisement for "Little Blue Books"—inexpensive paperback editions published by Haldeman-Julius Co. of Girard, Kansas. The ad announces that books currently priced at 5 cents will increase to 10 cents after April 30, 1922, due to manufacturing costs. It urges customers to order immediately at the lower price. The bulk of the page lists hundreds of available titles—ranging from classics like Shakespeare and Poe to practical guides and philosophical works—organized by number for easy ordering. This reflects early 20th-century mass-market publishing, where Little Blue Books made literature and knowledge affordable for ordinary Americans.