Life, 1925-03-12 · page 4 of 40
Life — March 12, 1925 — page 4: what you’re looking at
What you’re looking at
This page contains **primarily advertising** rather than editorial satire. The dominant left-hand content is a General Cord tire advertisement targeting car owners at the 10,000-mile mark, emphasizing tire durability and resale value. The tagline "goes a long way to make friends" is a marketing pitch. The right side features two distinct items: a humorous poem titled "The Crossword Puzzle Addicts" satirizing the contemporary craze for crossword puzzles (popular in the 1920s-30s), and a brief comic sketch labeled "As Is" depicting a furniture dealer's deception about a chair's age—a gentle jab at retail dishonesty. The page reflects period concerns: automobile maintenance, puzzle obsession, and consumer skepticism.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
After your Generals have run 10,000 miles The Mark DA Leading ive Stores Everywhere “The GENERAL CORD —sgoes a long way to make friends Users seem to take an unusual pride in the long mileage they get from their Generals. And in every community the exclusive General distributor is the type of tire merchant who realizes that user satisfaction is his true mer- chandise. More thoughtfulness on the part of owners toward their tires and an interest beyond the sale on the part of the General distributor is a combination that makes for the success of one and the greater satisfaction of the other. So, after your Generals have run 10,000 miles, drive to the General distributor. By giving the proper attention to the nicks and small injuries that result from big mileage, he can add many months of service to the further mileage that is left in the tires. Even if you trade. in your car each year, the extra mileage in the General Cords is not lost, because tires in good condition add much to the trade-in value of your car. Longer car life, more motor power, less gasoline and longer tire wear are the four biggest economies to be found in tires. The Crossword Puzzle Addicts Ir Roget and Soule were living to-day, What popular fellows they'd be; They'd have invitations for breakfast and lunch, For both dinner and afternoon tea. At first they'd be pleased when early each morn Their ‘phone bells would ring long and loud, And a voice would inquire of Roget (or Soule), “What's a good synonym for ‘be- cloud’?” But one day they'd meet, and Roget would say To Soule, “I don't know about you, But I can assure you I'm off words for life.” “So am I, but then, what can we do?” “Let's go far away to a tropical isle, Where there aren't any synonym hounds, Where we can't understand what the natives may mean By their barbarous guttural sounds. “Your Synonyms book we'll throw in the sea, We'll hurl my Thesaurus through space, And we can be happy the rest of our lives In a wordless and puzzleless place.” H. S.A. As Is Customer (to antique dealer): Y want forty-five dollars for this chair? But it has “seventeen-fifty” chalked on the back. Deacer: Yes, madam, that’s the date when it was made. First Lady (after the row): 1 WONDER IF I'LL LOSE MY LOOKS, 100, WHEN I’M YOUR AGE. Second Lai YOU'LL BE LUCKY 1p YOU Do. —Wecekly Telegraph (London). BUILT IN AKRON, OHIO, BY THE GENERAL TIRE AND RUBBER CO. comicbooks.com