Life, 1925-03-12 · page 6 of 40
Life — March 12, 1925 — page 6: what you’re looking at
What you’re looking at
This is primarily a **Packard automobile advertisement**, not satire or political commentary. The page reports that five of six round-the-world aviators, when asked which motor car they'd want as a gift, chose the Packard Eight. The advertisement celebrates this as validation from pioneering aviators who "entrusted their lives to the Liberty aeroplane motor—first developed by Packard." The image shows the presentation of Packard Eight sport models to Captain Lowell H. Smith and Lieutenant Leslie P. Arnold on November 2, 1924, with a large aircraft visible behind them. This leverages the prestige of early aviation—then thrilling and dangerous—to market luxury automobiles. The logic: if brave aviators trust Packard engines in planes, consumers should trust Packard cars on roads. It's aspirational advertising rather than satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ROUND THE WORLD FLIERS CHOOSE PACKARD EIGHT On November 9, 1924, Mayor Dever on behalf of the citizens of Chicazo, presented Captain Lowell fon H. Smith and Lt. Leslie P. Arnold each with a Packard Eight sport model The Packard Motor Car Company acknowledges one of the finest compliments ever paid to any motor car manufacturer. Five of the six round the world fliers, when asked which among all of the motor cars in the world they would like as gifts in the car of their choice. recognition of their history- making flight, voted for the Packard Eight. To have these men, who en- trusted their lives to the Liberty aeroplane motor— first developed by Packard —choose the Packard Eight, is an endorsement which can- not be taken lightly. Packard Six and Eight both furnished inten body types, open and enclosed. Packard's extremely liberal monthly mediate enjoyment of a Packard, purc! ASK THE MAN WHO OWNS ayment pI asing out of income instead of capital, n makes possible the im: H. Smith Below: Lieutenant Leslie P.Arnold ONE comicbooks.com