Life, 1925-03-12 · page 3 of 40
Life — March 12, 1925 — page 3: what you’re looking at
What you’re looking at
This page is primarily **advertising, not satire**. It's a full-page advertisement for the Marmon automobile company promoting their new "De Luxe" models. The ad features an illustration of a luxury car alongside a scene of well-dressed people at what appears to be an exclusive social venue (country club or similar establishment). The tagline "It's a Great Automobile!" emphasizes quality and prestige. The text claims the Marmon De Luxe offers superior design and mechanical excellence compared to competitors, regardless of price. It highlights various body styles available—coupes, sedans, and limousines—positioned as status symbols for affluent buyers. The Marmon company, based in Indianapolis, uses the advertisement to associate their product with wealth, exclusivity, and refined taste—standard luxury car marketing appeals of the era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIFE - THE NEW MARMON (oupe De Luxe on the standard Marmon szb-inch wheelbase chasis iM) THE NEW MARMON De Luxe MODELS The reception given the NEw Marmon De Luxe Models in exclusive circles more than confirms our opinion that there are no finer motor cars available in America today, regardless of their price. The body lines and color combinations are re- freshingly new, but the famous, six-cylinder Marmon chassis is the same mechanism on which Marmon has concentrated for so many years. Among the many models you will find just the particular and distinct type for your partic- ular and personal needs—a coupe that will be the talk of the country club or the polo field, five and seven passenger sedans and five and seven: passenger enclosed drive limousines of stately beauty and rich interior appointments. "It's a Great Automobile!” Q Nosovxe @ Manuow Courany, Inpiasarous, Ino. Established 1851 (at ay ba pechincd su convent daterfepayesenr en at tae, “The NEW AMON CAlso—the same Marmon chassis and engine with the New Marmon Standard Four-Door Closed Cars at virtually open car price. comicbooks.com