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Life, 1925-01-08 · page 33 of 37

Life — January 8, 1925 — page 33: what you’re looking at

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Life — January 8, 1925 — page 33: Life, 1925-01-08

What you’re looking at

This page is primarily **advertising** with minimal editorial content. The main advertisements are: 1. **Reedsdale Cigarettes**: Uses a fake reader letter claiming the cigarette package itself serves as adequate packaging, eliminating need for expensive metal cases—a cost-saving pitch during economically conscious times. 2. **French Line Shipping**: Promotes European travel to France as superior to domestic summer cottages, appealing to affluent readers seeking cultural experiences (Paris, Mont St. Michel, opera). 3. **Liquid Arvon**: A dandruff remedy promising complete cure, typical of patent medicine advertising from this era. There's also a **Louvain Library Fund** donation appeal (post-WWI Belgian reconstruction) and a humorous "**Automobile Geometry**" piece playing on traffic accidents as geometric shapes. The page reflects 1920s consumer culture, leisure travel aspirations for the wealthy, and ubiquitous medical product advertising—content that reveals period attitudes toward class, consumption, and remedies now considered dubious.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

“Why bother with a metal cigarette case?” | Pipe New York City: “Reedsdale Cigarettes are very good, and the container is best ever. Why bother with an expensive metal case when each package is its own case?” (Original letter in our file) a 20¢ for t ity! The oan {a'tnew aod specially designed pack: ; unbroken, and un- age that Keepe them ished to the last one. If not at your dealer's, Seca (100 cigarettes) nt for a dollar. s mo k *:?, a ° Patisfied return remaining Payout money eck Reed Tobacco Co., 130 So. 21st St., Richmond, Va. The Louvain Library Fund Tuts is the closing year for the Fund for the Louvain Library, de- stroyed during the Great War. As we Americans promised the Belgians it should be restored, it is a matter of national honor for us to sce that the new Library building is completed and free from debt when they celebrate the five-hundredth anniversary of the founding of Louvain University in August next. Won't you help? We gratefully acknowledge the following: Previously acknowledged....$561.00 Boys of Cathedral Choir School, New York....... 3.00 In Honor of Mr. Robert Benchley and Mr. Robert Sherwood and For the Good Cause ......... ses $0.00 $614.00 r A Sure Way to End Dandruff There is one sure way that never fails to remove dandruff completely, and that is to dissolve it. Then you destroy it entirely. To do this, just apply a little Liquid Arvon at night before retiring; use enough to moisten the scalp and ru it in gently with tho finger tips. By morning, most if not all, of P ted dandruff will be gone, and two or three tore applications will completely dis solve and entirely destroy every singlo sign and trace of it, no matter how much dandruff you may have. : You will find, too, that all itching of the wap wil stop dostandy, and your hair wil lustrous, glossy, and soft, and1ook and feel a hundred times better. ‘You can get Liquid Arvon at any drug store and a four ounce boule is all you willneed. This simple remedy bas never been known to fail, yeLIQUID ARVON Why not a Trip to nce. instead of a summer cottage? AREN'T you a bit tired of your cottage at the beach—the chatter from the same old crowd? Your camp in the mountains? “Why not rene both places and go to France this summer? Spend a week or so in Paris, international capital of all gayety. Shop in the Rue de la Paix. Dine outdoors at the chic restaurants in the Bois. Enjoy the plays, the races, the opera. Take a motor trip through the high and lovely mountains of Dauphiny, where the little villages cling to the roof of the world, and the bells of the monasteries chime down the slopes, and the peasant children greet you with shy smiles and bunches of swect lavender... Go to Mont St. Michel for the thrill superb, and see that shining wonder across the long pale sands. Take tea at Falicon, high over the green valley behind Nice. Think of Duguesclin stalking the midnight streets of Rennes—and little Jeanne D'Arc meeting her king at Chiaon, Add this experience to the pleasure of your Atlantic crossing. Walk iato France at the French Line gangplank in New York... then the boat train—and in three hours you re in Paris. Easiest and by angplank . . . at Havre, the port of Paris, just another far the most enjoyable way to make such a trip... . Gérérob Fonsstiongue 19 SOR Sreot Naw Qfrces ond Agonoar in Prego! Oras of Surope ond the Unto Sots Automobile Geometry In any given triangle there can be only one right angle, except in a wreck-tangle when the angles of both the owners are right angles. A wrong turn is the shortest distance to the traffic court. To change an obtuse (angle) consta- ble to a right (angle) constable: Draw a bill from your pocket in a line tangent to the constable; describe a circle with it so that the number in the corner becomes visible. When the sum of the bills thus drawn becomes equal to the vulnerability of the constable, the con- stable’s arm will describe an are from your hand to his pocket. This is what is known as squaring the constable. Given a tie-up, the anger of the traf- fic cop is always greater than the angers of the colliding parties. To describe a circle: Take a car down a one-way street in the wrong direction. When half-way see a cop waiting at the other end. You will then describe a circle with neatness and dis- patch. B. B. A REAL optimist is one who works a cross-word puzzle with a fountain pen. comicbooks.com