Life, 1925-01-08 · page 32 of 37
Life — January 8, 1925 — page 32: what you’re looking at
What you’re looking at
This is primarily an **advertisement page** for Life magazine itself, circa 1925. The top section advertises Crichton & Co., a luxury silversmith business, showing an ornate tea service. The main content is Life's self-promotional pitch for the new year. The cartoon depicts **Father Time (a cherub with "1925")** greeting **the personified year** arriving as a baby—a standard visual metaphor for welcoming the New Year. Life claims to have been "welcoming" each new calendar year for over forty years because the magazine itself is "eternally young" and understands youth's problems. This is self-congratulatory branding. The text then previews upcoming special issues planned for the next seven weeks, featuring covers by noted illustrators like John Held Jr., Edmund Davenport, and Charles Dana Gibson—emphasizing Life's cultural prestige and relevance to modern readers. The "Special Offer" at bottom ($1 for ten issues) was typical subscription promotion of the era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
CRICHTON th: Goldsmiths and Silversmiths New York- 636, Fifth Avenue (corner of 5t#t Street} Chicago~618 So.Michigan Avenue. HE Crichton crafts- men in London make exquisite Reproductions of classic Silver patterns. There is also at the Crich- ton Galleries a broad collection of authentic Old English Silver. Right This Way. OR over forty years, every new arrival in the calendar has been wel- comed personally by Life who, being eternally young himself, is qualified to understand and sympathize with the problems of youth. 1925 will be given a rousing send-off in Lire. In the next seven weeks of his existence, he will be treated to the following numbers: LIFE ¢ NN DIXIE (Jan. 15)—All about the Old GENERAL (Feb. 5)—Cover by 596, Madles N South and the New, with a cover by Charles Dana Gibson. New York. N\ Rea Irvin. Here's my $5.00 ~, COMMUTERS? (Feb. 12)—Immor- (Canadian, $5.80; For GENERAL (Jan. 22)—A total talizing the heroes of the 8:13. Cover eign, $6.60). Please eclipse cover by Edmund Davenport. by James Montgomery Flagg. send LIFE for a year to BOOBS’ (Jan. 29)—Dedicated to all GENERAL (Feb. 19)—Another of us. With a John Held cover. striking cover by John Held, Jr. CALIFORNIA (Feb. 26)—God save THE State! Cover by F. G. Cooper. Special Offer—Ten Issues for $1.00 comicbooks.com