Life — December 25, 1924 — page 3: what you’re looking at

What you’re looking at

# Marmon Sedan Advertisement This is primarily a **car advertisement**, not political satire. The Nordyke & Marmon Company (Indianapolis) advertises their new four-door Marmon Sedan, priced at $3,295—only $130 more than an open car model ($3,165). The ad's humor plays on the emerging market shift: closed cars were becoming standard, yet still commanded premium prices. Marmon claims to be "the first of the fine car manufacturers" to reduce this price differential through volume production and manufacturing efficiency. The classical building imagery in the background appears decorative, suggesting luxury and prestige rather than carrying specific satirical meaning. The tagline—"It's a Great Automobile!"—is straightforward marketing. This reflects 1920s automotive industry competition as closed vehicles displaced open-air models.