Life, 1924-12-25 · page 2 of 37
Life — December 25, 1924 — page 2: what you’re looking at
What you’re looking at
This is a subscription advertisement for *Life* magazine, priced at $5.00 annually for 1925. The cartoon depicts a demonic figure labeled "Gloom" being attacked by a brigade of cherubs—representing *Life*'s comedic content. The satire promises that the magazine will "rout the forces of depression" fifty-two times yearly through humor: "smiles, grins, chuckles and loud, long laughs." The phrase "Charge of the LIFE Brigade" puns on the famous poem "Charge of the Light Brigade," suggesting *Life*'s cheerful assault on melancholy. The advertisement emphasizes that for five dollars, subscribers receive guaranteed entertainment—positioning humor as a valuable service against contemporary gloom, likely referencing post-WWI cultural concerns or economic uncertainty in 1920s America.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Lure st Published Weealy by Life Pub, Co.. at 698 Madison Ave... New You. N.Y. Subs 00. Vi No. 2199. December 25. 1924. Rotered as Second Class Matter, June 8. 1883, ot the Post Ole New York. N. Yor under the @ Paha the Po % Devt « de Ht of Mareb 3, 1579. Praved va woyragnt. Tz, LIFE. im the U. S.. Bngtand’ ana Wtian F The Charge of the Lire Brigade $F 00 5= A YEAR ND what do you get for it? Fifty-two Lire's, each of them a qualified, guaranteed gloom- chaser—each of them packed to the brim with smiles, grins, chuckles and loud, long laughs. Fifty-two times throughout the year 1925 will Lire rout the forces of depression for your especial benefit Five dollars is little enough for service like that. Among the fifty-two Lires for which you are about to subscribe will be many Srecran Nuspers. including (in the first’ three months) the Avromosite LE ae Dixie. Burtesove, Boors, Catsrornxta 598 Madison Ave. es : i ; . New York and Commuters’ Numeers. You can't "s my Five Dollars. afford to miss one of them. comicbooks.com