Life, 1924-12-25 · page 4 of 37
Life — December 25, 1924 — page 4: what you’re looking at
What you’re looking at
This is a **clothing advertisement**, not political satire. Hart Schaffner & Marx, a men's clothing manufacturer, showcases two new suit styles for young men interested in contemporary fashion. The ad emphasizes modern style features: wider shoulders, lower pockets and buttons, shorter coats with defined waistlines, and trousers with increased hip fullness. The text appeals to fashion-conscious "young men who are 'up' on style," positioning these designs as the latest trend. The illustration depicts two well-dressed men in fedoras modeling the suits side-by-side for comparison. The Hart Schaffner & Marx logo appears in the upper right. This represents straightforward early 20th-century menswear marketing rather than editorial cartoon content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
| HART SCHAFFNER & MARX STYLES | ~ Young men who are “up” on erie most of them are-will see exactly what they've been looking for in these new suits Wider shoulders, pockets and buttons are lower; the coats have a suggestion of a waist line; they are shorter and snug over the hips~ “gathering” in slightly the hip-fullness of the trousers They're smart all right and our fine fabrics and mae go with them comicbooks.com