Life, 1924-10-23 · page 27 of 36
Life — October 23, 1924 — page 27: what you’re looking at
What you’re looking at
This is a **perfume advertisement**, not a political cartoon. It promotes Coty's "Parfum Paris" fragrance in Life magazine. The page features ornamental classical imagery (reclining nudes in the header) to convey luxury and sophistication. The elegant perfume bottle with tassel sits on an decorative base, emphasizing exclusivity and refinement. The text uses flowery language typical of 1920s advertising, describing the scent as capturing Paris's "infinite charm," "laughing gayety," and "sweet provoking audacity"—appealing to American consumers' fascination with European glamour and modernity during the Jazz Age. The advertisement notes the product's availability in multiple forms (perfume, eau de toilette, powder, talc) to create a complete grooming "ensemble." The address for "The Art of Perfuming" booklet targets affluent women interested in cosmetics and fashion. This reflects early 20th-century American consumer culture and the marketing of European sophistication to wealthy American audiences.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
PARFUM “PARIS, oC OO 1 Y CLG, entrancing, beguiling Parfum Paris”és the fragrant essence of the city for which it is named, translating its infinite charm, its limitless diversity. With exguisite accent, it expresses the temperament of laughing gayety, of sweet provoking audacity and bewildering contrasts THE COTY PERFUME ODEUR “PARIS*IS ALSO OBTAINABLE IN THE EAU DE— THE FACE POWDER COMPACTE, ER, SACHET AND BRILLANTINE TO CREATE THE TRULY ARTISTIC ENSEMBLE. Address “Dept. L. 10" for *THE ART OF PERFUMING” a booklet subtly describing types of women end their expressive TOT NV we. 74 Fifth Floenue, New York CANADA — 43 ME GI College Are Montreal comicbooks.com