Life, 1924-09-25 · page 3 of 37
Life — September 25, 1924 — page 3: what you’re looking at
What you’re looking at
This is **not a political cartoon or satire**—it's a straightforward advertisement for Goodrich Tires, published in *Life* magazine (which contained both humor and ads). The page promotes "Greater Goodrich Value," emphasizing that improved manufacturing and business practices over fifty years have created superior tire products. The ad lists various Goodrich tire lines (Balloon Cords, Silvertown Cords, Commander Cords, etc.) for different vehicles. The central image shows a tire on a wheel, with the slogan **"Best in the Long Run"**—a pun on tire durability and distance performance. The company headquarters was in Akron, Ohio, a major rubber manufacturing center. This represents early 20th-century industrial advertising, emphasizing manufacturing innovation and product reliability rather than humor or political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIFE Greater Goodrich Value There is a néw value in tires today...and expression of this new value... just as all Goodrich experience has created it. Goodrich products from mechanical rubber Improved manufacturing methods, sound goods ¢ belting, hose, packing and molded business practices, betterments that are the goods + to Goodrich rubber footwear repre- products of more than half a century of Sent the value in their respective fields rubber manufacture have achieved it. It begins with the purchase price... and Goodrich Balloon Cords are a practical ends with a generous delivery of service. A Tire for every Transportation need - - * GOODRICH BALLOON CORDS - : - SILVERTOWN CORDS -:* COMMANDER CORDS::: “55” FABRIC: +» TAXICORDS-+- HEAVY DUTY CORDS - ++ SEMI-PNEUMATICS : - > DE LUXE CUSHION—TRACTOR TYPE «+» DE LUXE CUSHIONS - - - INDUSTRIAL TRUCK TIRES F. GOODRICH RUBBER COMPANY, Akron, Ohio In Canada: The B. F. Goodrich Rubber Company, Limited, Toronto Best in the Long Run” comicbooks.com