Life, 1924-09-25 · page 2 of 37
Life — September 25, 1924 — page 2: what you’re looking at
What you’re looking at
This is primarily a **Willys-Knight automobile advertisement**, not political satire. The ad promotes the Coupe-Sedan model at $1550, emphasizing its reliability for family outings ("school days, on shopping days, on Sundays"). The illustration shows a well-dressed family (parents and children) with their car and a small dog, representing aspirational middle-class domesticity. The headline "Memorable Days in a Knight" is a pun on the car's brand name. The text highlights technical features: folding seats, front and rear doors, a sleeve-valve engine that "improves with use," and exceptional durability (no engines known to wear out in ten years). It appeals to social status and the car's longevity as selling points. This reflects 1920s automotive marketing targeting prosperous families seeking reliable transportation.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
+ Published Weekly by Life Feb, Co., at 64 Madison Ave.) New Yor, N.Y). Sebscription. 83,00 Se ew Perk Yonder a act of March's, ints. Printed ta UNS" A. Ratered as Second € Vol, 84, Ne, 2186, September 25, 1924. Entered as Second Clasp Matter, Jane 8. 18. at the Hiatt iterate Pont Uihce Devt” Cansda. Copritant: 10ats LIFE in te Ur ts England toa Wise “Memorable Days in a Knight On school days, on shopping days, on Sundays, on all days of the calendar, season inand season out, the Willys-Knight Coupe‘Sedan is keeping owners young and happy—a family car faithful to every trust, assmartas Fifth Avenue! This is the car that made folding seats as old-fashioned as haircloth furniture. Doors both front and rear — no climbing over seats or feet. A Wilson-built-Body —with the capacity of a sedan and the sociability of a coupe — finished in blue, black and nickel. d As fine as it looks, it is yet finer internally. The Willys- Oupe, 4 an Knight sleeve-valve engine actually improves with use— supremely smooth and quiet. No valve-grinding. No $1550 bother with carbon. Owners report 50,000 miles and more without once having had a mechanic tinker with FOB TOLEDO the engine. And in ten years of Willys-Knight history, no Willys-Knight engine has been known to wear out! There is a definite social distinction in owning a Willys- Knight . . . the longer you drive it the more you enjoy the driving—and the more value you attach to the car. Try a Knight on the road today! Willys-Knight Models: 2-pass. Roadster $1175, 5-pass. Touring $1195, 7-pass. Touring $1325, s-pass. Sedan $1695, (De Luxe $1895), 7-pass. Sedan $1995; all prices f.0.b. Toledo. We reserve the right to change prices and specifications without notice. WillysOverland, Inc., Toledo, Ohio WillysOverland Sales Co. Ltd., Toronto, Can. WILLYS-KNIGHT comicbooks.com